Predictive Analytics
In The Cloud

Optimize marketing performance.
Make better business decisions.

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Business Intelligence & Interactive Analysis

Generate customer insights on the fly.
Enjoy dynamic feedback.

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Powerful & Automated Predictive Modeling

Predict your customer's behavior.
Monitor performance automatically.

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15x Faster

Faster Results

In LityxIQ, predictive models are built and implemented in days or hours instead of months, and automated loading of dozens of data sources enables immediate analysis and reporting. Accessible anywhere in the world, at any time of day, all you need is a browser.


92% Less

Less Costly

Our cloud-based solution helps you achieve analytics success without expensive capital investments, staffing requirements, maintenance contracts or software purchases. The models built by LityxIQ allow for greater returns while lowering the costs.


90%

Superior Outcomes

An important measure of modeling efficiency is development cost per lift point: how much bang for the buck does the model provide? LityxIQ enables a 90% reduction in this key metric by greatly improving model building efficiency without sacrificing predictive results.


Client Testimonials

Our Clients »
  • Lityx has provided consistently high quality predictive models in support of multiple casino industry clients covering all facets of the customer lifecycle. We have been very pleased with the results.

  • We are extremely pleased with the performance of LityxIQ. We have been able to test and build over a dozen models in just a couple of months and put successful models into production more quickly than other tools we have tried.

  • LityxIQ provided extraordinary outcomes for us very quickly. Better still is our continued improvement, especially in our primary objective of member acquisition.

  • Lityx successfully helped us define and deliver our retail solutions strategy for predictive modeling, and developed budget optimization solutions for use with our clients.  Great work!

  • — Brian Flynn, Principal, DiamondStream
  • — Tony Coretto, Co-CEO, PNT Marketing Services
  • Program Director, National Non-Profit Organization
  • Practice Manager, Mid-size Marketing Services Provider

Latest News

OptimizeIQ & Predictive Big Data

OptimizeIQ & Predictive Big Data

OptimizeIQ – Now in Beta

We are happy to introduce beta availability of OptimizeIQ, our solution for optimizing complex business issues including budget allocation, media and channel optimization, and customer contact optimization. Read More »

How Accurate is Your Customer Data?

How Accurate is Your Customer Data?

When was the last time your team audited your customer data and your collection and management processes? Chances are that unless you just went through a major systems overhaul, no one has looked at the processes designed to collect, clean and manage your data in a very long time. Read More »

Data Visualization

Data Visualization

Data visualization tools are popular for helping analysts report and explain the results of their analyses. Creating dashboards with meaningful graphics is an excellent way to provide executives with a lot of information at-a-glance. Read More »

When is an independent analytics platform your best option?

When is an independent analytics platform your best option?

Whether your company has or is looking to start a “Big Data” project this year, it could take months (probably a year) before anyone sees actionable intelligence. For most marketing departments that is too long to wait and it is unnecessary. Read More »

Analytics Vendors Must Make Prediction Easier

Analytics Vendors Must Make Prediction Easier

Forrester calls on the largest analytics language and systems companies to make predictive analytics easier for business people to perform. They should take a look at LityxIQ.

Read More »

From Twitter

Can You Buy Loyalty? The Downside of Discounts: 1964 might seem like ancient history by now, but The Beatles w... bit.ly/17ZqsPH

About 12 hours ago from Lityx's Twitter