Are you responsible for ensuring your company or group is profitable and growing? If yes, then I assume you already understand the value and importance of using analytics. However, what you may not know is the difference between advanced analytics and non-advanced or simple analytics. Clarifying the distinction between these two analytic approaches is the goal of this article. At …
This week, we discuss the impact of convergence on IT strategies. We learn the difference between prescriptive analytics and artificial intelligence, and how they work together. We define what a data management platform is, and learn things to take into consideration when deciding if implementing one for your business is right for you. And finally, we consider three ways AI …
This week, we learn how the need for natural language processing skills is on the rise for employers. In an effort to keep your donors giving, we share the donor retention toolkit. We examine what can be done now in preparation for artificial intelligence (AI) adoption within your organization. We consider what should be taken into account for nonprofit overhead …
This week, we consider how analytics must be intentionally designed to drive behavior change. We examine three ways in which machine learning optimizes business functions and how the use of predictive analytics and the Internet of Things (IoT) technologies are being used in the transportation sector. We also share an e-book that covers four actionable steps to clean nonprofit data …
This week, we learn how AI will make your nonprofit organization smarter. We also discovered a list of the top eight machine learning certifications for marketers. We share an article from Forbes on how prescriptive analytics may be the key to better higher education curriculum and discuss the impact of AI and automation on future jobs. And finally, we consider …
This week, we get a comprehensive list of data sciences resources. We learn the four takeaways for marketers from this year’s Google Marketing Live. We examine the hidden challenges of moving data. We consider how new technology will revolutionize customer centricity, despite known challenges. And finally, we understand the eight key indicators of a strong nonprofit fundraising campaign. Interested in …
This week, we examine how eBay is using AI to improve language and trade. We learn the secret of digital transformation and share a useful tool that will help you cut through the noise when it comes to AI applications. We consider how machine learning and a new modeling approach may improve attribution. And finally, we discuss how much personalization …
This week, learn how to manage your customer data intelligently. Get four steps to tidy up data disarray to allow for effective fundraising efforts. Find out six ways that machine learning will revolutionize the education sector. And, examine five marketing technology trends of 2019. Manage Your Customer Data Intelligently: Customer Data Management (CDM) Part 2 by Indrajeet Deshpande, contributor for …
This week, we explore the need to scientifically study machine behavior. We learn how artificial intelligence can complement human interaction to deliver better customer communication and customer experiences. We examine the ways in which predictive analytics and artificial intelligence are stronger when used together. And we cover an incredible data sharing initiative lead by St. Jude in order to cure …
