Marketers & Agencies—2019 Technology, Trends, & Data Validation

Andrea Steffes-Tuttle Weekly Roundup

In our first roundup of 2019, we share the top trends and changes agencies and marketers will see this year. Also, we feature articles regarding a shift to a programmatic marketing mindset with a focus on verification of third-party data. Lastly, it looks like the customer data platform (CDP) sector is on the rise. Read the roundup to find out more. …

data democratization nonprofit

How Nonprofits Can Benefit from the Evolution of Data Democratization

Becky Land Nonprofit

Several months ago, we had a client approach us with a challenge that has become all too common among organizations of all sizes. This client, a major not-for-profit organization that advocates on behalf of its members, was looking for a way to improve the efficiency of a segment of their direct advertising programs through enhanced analytics and automation. By identifying …

Predictions for 2019—Data Focused

Andrea Steffes-Tuttle Weekly Roundup

In our last roundup of 2018, we look back at what has happened this year and what we might see happen in 2019. We dig further into our predictions for AI, Machine Learning, and Data Analytics along with experts from MarTech and Data-Magnum. We also discuss how we see marketers advancing from a digital-first philosophy to a data-first mindset that …

7 Predictions for AI, Machine Learning & Data Analytics in 2019

Andrea Steffes-Tuttle Data Management, Insights, Machine Learning, Marketing Analytics, Predictive Analytics

  There was plenty of noise about Artificial Intelligence, Machine Learning, and Data Analytics in 2018. And we don’t expect it to be any quieter in 2019. To help you make sense of the hype, we’ve compiled some key takeaways from and predictions for these technologies, so you can position your business for success in the new year—and beyond. Finance …

The Demand for Data Scientists Continues to Grow

Andrea Steffes-Tuttle Weekly Roundup

In this week’s roundup, we focus on the growing trend of companies needing and sourcing data scientists. Several of our articles this week are related to how companies can better identify data science talent by asking five basic questions. We continue to see a large data scientists talent gap; however, it could be becoming “democratized,” which will help bridge the …

The ABCs of Building, Managing, and Rebuilding Data Models

Gary Robinson Data Management, Insights, Marketing Analytics, Predictive Analytics

It’s estimated that we create an astonishing 2.5 quintillion bytes of data each day. With so much new data coming in—from sources as varied as social media to IoT—getting an accurate snapshot of what all of this information means for your business all comes down to how well—and how long—you use data models. Every model you run tells a story. …

2019 Business Strategies

Andrea Steffes-Tuttle Weekly Roundup

Building on last week’s roundup, we have focused again on the top trends as we enter into 2019: Artificial Intelligence (AI), Machine Learning (ML), and Data Analytics. We found that B2B eCommerce will continue to grow through 2021 and could benefit from AI and ML predictions. Also, we take a look at Prescriptive analytics and how they build on predictive analytics …

Improving Marketing Programs With Predictive Analytics

Paul Maiste Predictive Analytics

The development of more sophisticated analytics practices and tools has increased the ability to understand customer churn, value, channel performance, and other behaviors.  Additionally, the greater accessibility of data, data processing and visualization has made smart, data-focused marketers that much more powerful. As a result, many of today’s marketers are investing in and leveraging data to answer questions like “what …

Top Trends for 2019— AI, Machine Learning, & Data Analytics

Andrea Steffes-Tuttle Weekly Roundup

AI, Machine Learning, and Data Analytics are trends moving from 2018 into 2019 and are the focus in this week’s roundup. We have identified several articles this week detailing why all three trends should be in your 2019 strategic business plan. Inversely, we acknowledge that 91 percent of senior executives understand the need for adopting AI and Machine Learning however only 56 …