This week, we share three tips to lay the groundwork for machine learning (ML) in your organization. We describe how unified data and data activation takes marketers to a customer-centric focus. We learn how universities are using predictive analytics to improve student outcomes. We consider how algorithms can diversify the startup pool and finally, we highlight how artificial intelligence (AI) …
This week, we learn how data orchestration is the key to delivering great customer experiences and we take a look at the role of direct mail in nonprofit organizations. We receive a highly curated guide of useful articles about digital transformation. We get some thoughts on being a data science entrepreneur in a disruptive economy. And finally, we consider five …
This week, we get a crash course on data visualization with a step-by-step guide. We learn how to plan the right sample size for data analysis and consider the importance of the human touch. We share the biggest myth about machine learning and we examine the new world of cultivated data: what it is and why it’s important. Don’t Be …
Predictive Analytics for Marketing Campaigns “Moving to Lityx took an expensive, long, outsourced process and brought it in house. It’s cheaper and so far seems a whole lot better. It’s a win for the company and me personally.” -Alexa Langford, Director of Research & Analytics at one&All The Client one&All is a full-service agency partner that works exclusively with nonprofit …
This week, we learn the ways in which artificial intelligence (AI) and machine learning (ML) are shaping the evolution of digital customer experiences. We find out why AI is still in its early days of implementation, despite the huge impact it’s expected to have. We consider the reasons why predictive marketing should be part of marketing plans in 2020. And …
This week, we examine how digital transformation has transformed the role of IT. We hear about the trends and challenges in mass-market fundraising. We consider the value of data. We discuss why there is an invisible line between higher education and nonprofit fundraising. And finally, we learn how to market in the twenty-first century. Digital Transformation Challenges IT Leaders by …
This week, we learn how to optimize your nonprofit’s prospect pipeline in four steps. We find out how artificial intelligence and machine learning are effectively used in marketing and examine the immense opportunity of predictive analytics for marketers. Taking this a step further, we feature a case study that illustrates how one higher education organization used predictive analytics to increase …
This week our very own COO, Gary Robinson, discusses why you should care about advanced analytics. We also dive into the role of the Chief Data Officer (CDO) and consider what’s working, what’s not, and what best practices should be employed. We highlight the dangers of demonizing artificial intelligence (AI) and examine how AI and machine learning (ML) are empowering …
This week we’ve included articles jam-packed with actionable strategies, resources, and information! We update you on Google’s recent announcement that augmented reality is now included in search results—and what that means for marketers. We define seven technologies you need to know for artificial intelligence. We cover seven methods to improve donor retention with the help of technology. We provide a …
