Does Third-Party Data Help You Understand Your Customer?

Simon Poole Data Management, Insights

Recently our VP of Analytic Services, Simon Poole, was featured on MartechAdvisors.com. Discussing how third-party data can be used to help companies find and target their customers better. Third-Party Data It is generally accepted that third-party data provides foundational knowledge for any marketer. But, it can also be effectively used to enable more precise target marketing that can dramatically improve marketing …

Growth of Data Analytics—Facebook, Tools and More

Andrea Steffes-Tuttle Weekly Roundup

In this week’s roundup, we touch on Facebook’s continuing investment to brands by adding more analytics tools to its platforms. We find out why your team doesn’t need to hire a data scientist to find powerful data insights. Lastly, we discuss the critical steps to take for finding data analytics tools and important analytics concepts every manager should know. Facebook Begins …

Do Marketing Models Work?

Simon Poole Marketing Analytics, Predictive Analytics

A common question we hear from clients is whether mathematical models used for target marketing always work, and will it work for my business? Whether models always work can be a subjective question, unless we define the parameters for success at the beginning of a project. It is true that marketing models vary in performance but they invariably result in …

Data Science—The Hype, Outsourcing, Measuring, and Managing

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup focuses on data science, the growing hype of it in businesses, and how strategic decision makers are implementing and outsourcing it effectively. We also explore the importance of accurately measuring data science outputs and discovering techniques on effectively managing a team of data scientists who find themselves with endless job opportunities. A Deep Look into Artificial Intelligence, …

Why Model Management is Essential for Modeling Success

Gary Robinson Data Management, Predictive Analytics

Modeling is a powerful way to predict behaviors and business outcomes. But, to maintain relevant and accurate models, they must be regularly monitored and adjusted to address changes that occur as part of the natural model evolution.  Managing the lifecycle of a model requires many factors that need to be considered to maintain its quality. The cost of storage, understanding …

Google’s AI Guide, Data Scientist Demand and More.

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup looks into Google’s AI guide designed by their Chief Decision Intelligence Engineer. We notice new use-cases for predictive analytics, the implementation of prescriptive analytics over predictive, and bringing back the basics to data science. Lastly, there is a growing demand in Silicon Valley for data scientists, and Lityx’s VP of Analytics discusses how third-party data can help …

Nonprofits Using Advanced Analytics See Higher Campaign Results

Andrea Steffes-Tuttle Nonprofit

Advances in technology and rapid digitization of information have made data more accessible, setting a new expectation for the collection and sharing of information. Constant connectivity has transformed the nature of interactions, resulting in pressure for nonprofits to reach constituents in new ways and communicate impact. These movements, coupled with emerging curiosity about artificial intelligence (AI), can paint an overwhelming …

Identifying High-Cost Health Patients, AI-Car Appraisal, & More

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup dives into healthcare firms using historical data to identify high-cost patients, and how CarStory manages their inventory with the use of an AI-car tool. We also look at defining segmentation and finding satisfactory results within your business. Lastly, how predictive analytics can help you capitalize on available data to make smarter business choices. Predictive Analytics with Claims …

Segmenting—Are You Doing it Right?

Gary Robinson Marketing Analytics

In this article, we will discuss what segmentation is, why you should care and how it’s sometimes used ineffectively by marketers and firms alike. What is Segmentation? Segmentation is a universally understood construct that does not need to be taught to be recognized. We use it every day as we subconsciously put things into various buckets so we can quickly …