This week, we’ve collected articles that examine the three types of analytics and how they can be used to enhance the customer experience. We also look at the ethics and safety of predictive analytics on a large scale and consider what needs to be done in order for AI to move from experimental to practical in order to be immediately …
I hate the phrase “artificial intelligence.” I use AI every day, like all of us. I invent it, but I don’t know what it is. It has become too nebulous and exaggerated thanks to people who don’t know what they are talking about (Hollywood, politicians, etc.). For the purposes of this article, I’ll be talking about machine learning (ML). See …
This week, we’ve collected articles that encourage us to demystify, understand, and better apply AI through experimentation. We look at ways to understand the fragmented nature of shoppers today and develop audience-centric marketing to create relevant experiences. We take this a step further and look at a new panel that will comprehensively track the non-linear path to purchase, toggling between …
This week, we’ve gathered articles that touch on some of the shortcomings of Machine Learning and AI, and discuss what needs to happen in the future. We learn about the possibilities of data-driven Digital Out-of-Home advertising and we take a look at the state of fundraising for the year. And finally, we share why predictive analytics and machine learning are …
Ask any high school senior applying for college—the pressure can be brutal. And while students worry if their SAT scores and extracurricular activities are enough to get them accepted, colleges and universities are facing an altogether different dilemma. When the common app became popular around ten years ago, students were suddenly able to apply to more schools without expending much …
This week, we’ve collected articles that cover how to best visually present data to your audience. We share how to tell a story with data visualization and highlight six common data visualization mistakes and ways to avoid them. There’s also a new Marketing Performance Measurement report that we found super helpful and we take a look at the interdisciplinary relationship …
This week, we feature articles that cover how best to develop an effective long-term data strategy for your company. We share how Artificial Intelligence (AI) will redefine your marketing campaigns–and walk through what this looks like. We highlight six case studies Machine-Learning (ML) powered email marketing campaign successes. And we look at what’s required to make your marketing campaigns as …
You don’t realize what the right tool for the job is until you’ve used one or more of the wrong ones. For customer insights (CI) professionals, there is an endless number of data analytics tools that claim to be the one and only tool for the job. And with new tools being released on a daily basis, it’s hard to …
This week, we feature articles that cover the ways in which AI should be used for marketing, no matter how big or small your business. We highlight the delicate balance required to ensure your AI and Machine Learning strategies are done right. We share the important, symbiotic relationship required between Marketers and IT professionals when it comes to marketing technology …
