The Human/AI Relationship, Music Through Machine Learning, Cloud 2.0, Improving Customer Experience, and More

Andrea Steffes-Tuttle Weekly Roundup

This week, we share four ways that artificial intelligence (AI) can augment human capabilities. We hear about how a band used machine learning to create their newest album and the fascinating development process it required. We consider whether or not we’re currently in a new wave of the cloud. We learn nine ways AI and robotics can improve the customer …

Artificial Intelligence: Empathy, Chatbots, Nonprofit Fundraising, TED Talks, and More

Andrea Steffes-Tuttle Weekly Roundup

This week, we explore how CRM powered by artificial intelligence (AI) can drive empathy in customer experiences. We consider the reliability, value, and how to best use chatbots effectively. We share how AI fundraising platforms can quickly and cost-effectively find more qualified donors and we provide a list of the top seven AI TED talks to watch. And finally, we …

Machine Learning Groundwork, Customer-Centric Focus, Predictive Analytics in Universities, and More

Andrea Steffes-Tuttle Weekly Roundup

This week, we share three tips to lay the groundwork for machine learning (ML) in your organization. We describe how unified data and data activation takes marketers to a customer-centric focus. We learn how universities are using predictive analytics to improve student outcomes. We consider how algorithms can diversify the startup pool and finally, we highlight how artificial intelligence (AI) …

Data Orchestration, Direct Mail, Digital Transformation, Data Science Entrepreneurship, and More

Andrea Steffes-Tuttle Weekly Roundup

This week, we learn how data orchestration is the key to delivering great customer experiences and we take a look at the role of direct mail in nonprofit organizations. We receive a highly curated guide of useful articles about digital transformation. We get some thoughts on being a data science entrepreneur in a disruptive economy. And finally, we consider five …

Advanced Analytics Image

Predictive Analytics for Marketing Campaigns: A Case Study with one&All

Andrea Steffes-Tuttle Predictive Analytics

Predictive Analytics for Marketing Campaigns “Moving to Lityx took an expensive, long, outsourced process and brought it in house. It’s cheaper and so far seems a whole lot better. It’s a win for the company and me personally.” -Alexa Langford, Director of Research & Analytics at one&All The Client one&All is a full-service agency partner that works exclusively with nonprofit …

AI & ML Shapes Digital Customer Experiences, AI Training Issues, Predictive Modeling in 2020 Marketing Plans & More

Andrea Steffes-Tuttle Weekly Roundup

This week, we learn the ways in which artificial intelligence (AI) and machine learning (ML) are shaping the evolution of digital customer experiences. We find out why AI is still in its early days of implementation, despite the huge impact it’s expected to have. We consider the reasons why predictive marketing should be part of marketing plans in 2020. And …

IT Transformation, Mass-Market Fundraising, Higher Education vs. Nonprofit Fundraising, the Value of Data, and More

Andrea Steffes-Tuttle Weekly Roundup

This week, we examine how digital transformation has transformed the role of IT. We hear about the trends and challenges in mass-market fundraising. We consider the value of data. We discuss why there is an invisible line between higher education and nonprofit fundraising. And finally, we learn how to market in the twenty-first century. Digital Transformation Challenges IT Leaders by …

Optimizing Pipelines, AI & Predictive Analytics in Marketing, a Data Science Challenge, and More

Andrea Steffes-Tuttle Weekly Roundup

This week, we learn how to optimize your nonprofit’s prospect pipeline in four steps. We find out how artificial intelligence and machine learning are effectively used in marketing and examine the immense opportunity of predictive analytics for marketers. Taking this a step further, we feature a case study that illustrates how one higher education organization used predictive analytics to increase …