Data Bias in AI, Infrastructure, B2B Marketing Measurement, ML in Education, and Desired Marketing Capabilities

Andrea Steffes-Tuttle Weekly Roundup

This week we learn about the pitfalls of applying artificial intelligence (AI) to big data and what capabilities marketers need from their MarTech providers. We examine the impact that updating your infrastructure can have, and how machine learning (ML) is changing the world of education. And finally, we highlight the value of marketing measurement for B2C marketers and illustrate how …

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The Value of Marketing Measurement for B2C Marketers

Gary Robinson Optimization

Modern marketers are under increasing pressure to optimize every dollar spent, measure every touchpoint, and prove ROI of each channel. Given this laser focus on understanding the impact of every tweet, blog, or email, does it surprise you to learn that 33 percent of B2B marketers don’t measure marketing ROI? Surprised? No. Rather this stat proves what we know—effective marketing …

Recession-Proof Fundraising with AI, AI and the Holidays, Edge Computing, and Automated Machine Learning

Andrea Steffes-Tuttle Weekly Roundup

This week, we highlight how artificial intelligence (AI) is the key to recession-proof fundraising and driving holiday purchases. We dive into the concept of edge computing with a curated list of helpful articles. And finally, we learn how automated machine learning (autoML) may be the key to paving your organization’s path to AI and the working relationship between autoML and …

Shaping Nonprofit With Tech, Data Curation, Digital Transformation in Grocery, Garbage Data, and More

Andrea Steffes-Tuttle Weekly Roundup

This week, we look at how technology is shaping the nonprofit sector and how to prepare for the biggest charitable giving months of the year. We highlight the need for high-quality, always-available, curated data for artificial intelligence (AI) and machine learning (ML), and how to avoid garbage data. And finally, we examine a case study of how one grocery chain …

AI and ML: Content Management, Benefits, Production, Data Quality Automation, and More

Andrea Steffes-Tuttle Weekly Roundup

This week, we learn about the benefits of artificial intelligence (AI) and machine learning (ML), and how AI is transforming content management. We examine how to take your ML investment from pilot to production and whether or not data quality can be improved and maintained by automation and machine learning. And, we highlight how predictive analytics can improve your peer-to-peer …

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Analytic Process Automation | A Case Study with Livable Communities

Andrea Steffes-Tuttle Marketing Analytics, Nonprofit, Predictive Analytics

The Client Roughly 90 percent of adults age 65 or older, want to “age in place” in their homes and their communities. They want to remain close to their children and grandkids. Such connections are not just nice to have — they actually contribute to the health and well-being of older adults. AARP Livable Communities supports the efforts of neighborhoods, …

Data: Stories, Time, Peer-to-Peer Donor Personas, the CDO Role Evolution, and More

Andrea Steffes-Tuttle Weekly Roundup

This week, we highlight how the Chief Data Officer (CDO) role is evolving and why data analysts should use stories over statistics. We examine the role of time and data in organizations and how artificial intelligence (AI) has transformed brands’ ability to engage their customers. Lastly, we learn how to activate fundraising supporters through the use of data-driven peer-to-peer personas …

Digital Transformation, Customizing AI, Responsive Fundraising, AdTech, and More

Andrea Steffes-Tuttle Weekly Roundup

This week, we share the right way to approach and implement digital transformation and learn how to adapt generic AI technology for specific needs. We also explore how to build a responsive fundraising strategy and dive into all things advertising technology. Lastly, we share a podcast episode to hear from Google’s Unskippable Labs Global Creative Director, Ben Jones, on powering …

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Advanced Analytics for Nonprofit Fundraising | A Case Study with PWNA

Andrea Steffes-Tuttle Marketing Analytics, Nonprofit, Predictive Analytics

The Client Partnership With Native Americans (PWNA) is a nonprofit organization committed to championing hope for a brighter future for Native Americans living on remote, isolated and impoverished reservations. Collaborating for more than 25 years with their reservation partners, PWNA provides consistent aid and services for Native Americans with the highest need in the U.S. Much of their work centers …