Predictive Analytics & Big Data

Paul Maiste Marketing Analytics, Predictive Analytics

Efficiently Using Big Data for Advanced Analytics In recent years, analytics has brought to the forefront of business decision making the importance of understanding customer churn, value, channel preference, and other behaviors. Providing support for the marketer’s understanding of these metrics has become a key deliverable for IT departments, and big data has increasingly become a more integral aspect of …

The Difference Between Data Scientists and Data Analysts, the Year of AI, and More!

Andrea Steffes-Tuttle Weekly Roundup

In this week’s roundup, we discuss how marketers aren’t sure whether or not they need a data scientist or a data analyst. We also discuss if 2019 is the year of Artifical Intelligence (AI) for Marketers. Also, Google Analytics released a new tool to support cohesion between platforms and campaigns called Audience Report. Lastly, soccer teams are finally beginning to use data analytics to help …

Marketers Adopting—AI, IoT, Tech Tools & Predictive Modeling

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup gives a nod to AI and IoT trends which have found early adoption by marketers. Also, the head of US Media for Anheuser-Busch talks about today’s data-driven era and why marketers still do things that they cannot measure. Lastly, we try to decipher the right tools for marketers and find ways of applying supervised predictive models to …

Machine Learning and Advanced Data Analytics Now Accessible to Non-Programmers

Andrea Steffes-Tuttle Data Management, Insights, Marketing Analytics, Predictive Analytics

LityxIQ Release 4.0 offers an even more powerful analytics solution Wilmington, DE: LityxIQ release 4.0, brings increased functionality and processing speed to a platform already known for its ease of use in data blending, predictive analytics, machine learning, and decision optimization.  With most advanced analytics software platforms, advanced analytics is out of reach for many marketers and business analysts due …

How Analytics Aligns Teams and Provides Insights for Wall Street, Healthcare, and Used Cars

Andrea Steffes-Tuttle Weekly Roundup

In this week’s roundup, we share ways to align sales and marketing teams with analytics and talk about why every CEO needs a Chief Analytics officer to manage technology systems. We also discuss how Wall Street’s traders are thinking smarter by using machine-driven models. Lastly, we look at healthcare’s opportunity for data use and how used car managers will need to …

Does Third-Party Data Help You Understand Your Customer?

Simon Poole Data Management, Insights

Recently our VP of Analytic Services, Simon Poole, was featured on MartechAdvisors.com. Discussing how third-party data can be used to help companies find and target their customers better. Third-Party Data It is generally accepted that third-party data provides foundational knowledge for any marketer. But, it can also be effectively used to enable more precise target marketing that can dramatically improve marketing …

Growth of Data Analytics—Facebook, Tools and More

Andrea Steffes-Tuttle Weekly Roundup

In this week’s roundup, we touch on Facebook’s continuing investment to brands by adding more analytics tools to its platforms. We find out why your team doesn’t need to hire a data scientist to find powerful data insights. Lastly, we discuss the critical steps to take for finding data analytics tools and important analytics concepts every manager should know. Facebook Begins …

Do Marketing Models Work?

Simon Poole Marketing Analytics, Predictive Analytics

A common question we hear from clients is whether mathematical models used for target marketing always work, and will it work for my business? Whether models always work can be a subjective question, unless we define the parameters for success at the beginning of a project. It is true that marketing models vary in performance but they invariably result in …

Data Science—The Hype, Outsourcing, Measuring, and Managing

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup focuses on data science, the growing hype of it in businesses, and how strategic decision makers are implementing and outsourcing it effectively. We also explore the importance of accurately measuring data science outputs and discovering techniques on effectively managing a team of data scientists who find themselves with endless job opportunities. A Deep Look into Artificial Intelligence, …