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Predictive Analytics for Marketing Campaigns: A Case Study with one&All

Andrea Steffes-Tuttle Predictive Analytics

Predictive Analytics for Marketing Campaigns “Moving to Lityx took an expensive, long, outsourced process and brought it in house. It’s cheaper and so far seems a whole lot better. It’s a win for the company and me personally.” -Alexa Langford, Director of Research & Analytics at one&All The Client one&All is a full-service agency partner that works exclusively with nonprofit …

AI & ML Shapes Digital Customer Experiences, AI Training Issues, Predictive Modeling in 2020 Marketing Plans & More

Andrea Steffes-Tuttle Weekly Roundup

This week, we learn the ways in which artificial intelligence (AI) and machine learning (ML) are shaping the evolution of digital customer experiences. We find out why AI is still in its early days of implementation, despite the huge impact it’s expected to have. We consider the reasons why predictive marketing should be part of marketing plans in 2020. And …

IT Transformation, Mass-Market Fundraising, Higher Education vs. Nonprofit Fundraising, the Value of Data, and More

Andrea Steffes-Tuttle Weekly Roundup

This week, we examine how digital transformation has transformed the role of IT. We hear about the trends and challenges in mass-market fundraising. We consider the value of data. We discuss why there is an invisible line between higher education and nonprofit fundraising. And finally, we learn how to market in the twenty-first century. Digital Transformation Challenges IT Leaders by …

Optimizing Pipelines, AI & Predictive Analytics in Marketing, a Data Science Challenge, and More

Andrea Steffes-Tuttle Weekly Roundup

This week, we learn how to optimize your nonprofit’s prospect pipeline in four steps. We find out how artificial intelligence and machine learning are effectively used in marketing and examine the immense opportunity of predictive analytics for marketers. Taking this a step further, we feature a case study that illustrates how one higher education organization used predictive analytics to increase …

Advanced Analytics, Chief Data Officers, and AI: Business Growth, Marketing, Demonization

Andrea Steffes-Tuttle Weekly Roundup

This week our very own COO, Gary Robinson, discusses why you should care about advanced analytics. We also dive into the role of the Chief Data Officer (CDO) and consider what’s working, what’s not, and what best practices should be employed. We highlight the dangers of demonizing artificial intelligence (AI) and examine how AI and machine learning (ML) are empowering …

Augmented Reality Search Results, Donor Retention with Technology, Getting Hands-On with Machine Learning & More

Andrea Steffes-Tuttle Weekly Roundup

This week we’ve included articles jam-packed with actionable strategies, resources, and information! We update you on Google’s recent announcement that augmented reality is now included in search results—and what that means for marketers. We define seven technologies you need to know for artificial intelligence. We cover seven methods to improve donor retention with the help of technology. We provide a …

Artificial Intelligence: Data Center Management, Social Impact, AIOps, and the New Data Economy

Andrea Steffes-Tuttle Weekly Roundup

This week, we learn how Artificial Intelligence Operations can improve data center management. We highlight three ways in which AI can be the social impact tool that charities and nonprofits need in order to succeed. We discuss how to bridge the gap between customer data and analytics through building an AI-powered data management system. And finally, we consider ways to …

Why You Should Care About Advanced Analytics

Gary Robinson Education, Insights, Marketing Analytics, Predictive Analytics

Are you responsible for ensuring your company or group is profitable and growing?  If yes, then I assume you already understand the value and importance of using analytics.  However, what you may not know is the difference between advanced analytics and non-advanced or simple analytics.   Clarifying the distinction between these two analytic approaches is the goal of this article.    At …