Cleaning Data, Digital Transformation, Building Relationships & More

Andrea Steffes-Tuttle Weekly Roundup

This week, we’ve collected articles that look at the necessity to ‘spring clean’ your data (and beyond). We look at what’s really needed for true digital transformation and we consider the pros and cons of using artificial intelligence to train students to be stronger debaters. Then, we examine eight ways in which machine learning impacts day-to-day customer relationships. And we …

Using Data to Change Behaviors, Improving Enrollment Insights with Data Visualization, and Examining the Path of the CDO

Andrea Steffes-Tuttle Weekly Roundup

This week, we’ve gathered articles that look at how to use behavioral data to target consumers as an alternative to demographic data. We learn how to improve dashboards in your nonprofit organization in order to make data-informed decisions. We examine a new way for higher education organizations to visualize data in order to improve enrollment insights and retention. And finally, …

Graphic illustration of machine learning

Machine Learning: Limitations and Possibilities

Lance Culnane Education, Insights, Machine Learning

I hate the phrase “artificial intelligence.” I use AI every day, like all of us. I invent it, but I don’t know what it is. It has become too nebulous and exaggerated thanks to people who don’t know what they are talking about (Hollywood, politicians, etc.). For the purposes of this article, I’ll be talking about machine learning (ML). See …

Demystifying AI, Understanding the Fragmented Shopper, Boosting NonProfit Donor Engagement Through Data

Andrea Steffes-Tuttle Weekly Roundup

This week, we’ve collected articles that encourage us to demystify, understand, and better apply AI through experimentation. We look at ways to understand the fragmented nature of shoppers today and develop audience-centric marketing to create relevant experiences. We take this a step further and look at a new panel that will comprehensively track the non-linear path to purchase, toggling between …

Machine Learning & AI Shortcomings, Predictive Analytics in Sales & Marketing, the 2019 State of Fundraising

Andrea Steffes-Tuttle Weekly Roundup

This week, we’ve gathered articles that touch on some of the shortcomings of Machine Learning and AI, and discuss what needs to happen in the future. We learn about the possibilities of data-driven Digital Out-of-Home advertising and we take a look at the state of fundraising for the year. And finally, we share why predictive analytics and machine learning are …

3 Ways Colleges Can Use Data Analytics to Improve the Admissions Process

Andrea Steffes-Tuttle Education, Insights, Marketing Analytics, Predictive Analytics

Ask any high school senior applying for college—the pressure can be brutal. And while students worry if their SAT scores and extracurricular activities are enough to get them accepted, colleges and universities are facing an altogether different dilemma. When the common app became popular around ten years ago, students were suddenly able to apply to more schools without expending much …

data visualization

Data Visualization, Marketing Performance Measurement & Data Science Relationships Re-Envisioned

Andrea Steffes-Tuttle Weekly Roundup

This week, we’ve collected articles that cover how to best visually present data to your audience. We share how to tell a story with data visualization and highlight six common data visualization mistakes and ways to avoid them. There’s also a new Marketing Performance Measurement report that we found super helpful and we take a look at the interdisciplinary relationship …

Build a Solid Data Strategy to Fuel Smart Marketing

Andrea Steffes-Tuttle Weekly Roundup

This week, we feature articles that cover how best to develop an effective long-term data strategy for your company. We share how Artificial Intelligence (AI) will redefine your marketing campaigns–and walk through what this looks like. We highlight six case studies Machine-Learning (ML) powered email marketing campaign successes. And we look at what’s required to make your marketing campaigns as …