Why You Should Care About Advanced Analytics

Gary Robinson Education, Insights, Marketing Analytics, Predictive Analytics

Are you responsible for ensuring your company or group is profitable and growing?  If yes, then I assume you already understand the value and importance of using analytics.  However, what you may not know is the difference between advanced analytics and non-advanced or simple analytics.   Clarifying the distinction between these two analytic approaches is the goal of this article.    At …

Graphic illustration of machine learning

Machine Learning: Limitations and Possibilities

Lance Culnane Education, Insights, Machine Learning

I hate the phrase “artificial intelligence.” I use AI every day, like all of us. I invent it, but I don’t know what it is. It has become too nebulous and exaggerated thanks to people who don’t know what they are talking about (Hollywood, politicians, etc.). For the purposes of this article, I’ll be talking about machine learning (ML). See …

3 Ways Colleges Can Use Data Analytics to Improve the Admissions Process

Andrea Steffes-Tuttle Education, Insights, Marketing Analytics, Predictive Analytics

Ask any high school senior applying for college—the pressure can be brutal. And while students worry if their SAT scores and extracurricular activities are enough to get them accepted, colleges and universities are facing an altogether different dilemma. When the common app became popular around ten years ago, students were suddenly able to apply to more schools without expending much …