Using Predictive Analytics to Maximize Fundraising Campaign ROI

Becky Land Nonprofit

Understanding what worked and why it worked in a fundraising campaign has become easily available to nonprofits with the use of analytics and BI tools. But we are now in a space where answering these questions isn’t enough. It may sound bold, but nonprofits need to be able to predict the future of funding for their organization. And it’s not …

nonprofit advanced analytics

Nonprofits Using Advanced Analytics See Better Results

Art Warren Nonprofit

A recent study by IBM found that the advancement of data and analytics in nonprofits matters. 78 percent of nonprofits using advanced analytics capabilities indicated higher effectiveness in performing their mission among other key metrics. Yet, 67 percent fall in the early stages of the analytics journey – with an overwhelming 74 percent of respondents indicating that budget was a …