Unknown scales

The Value of Marketing Measurement for B2C Marketers

Gary Robinson Optimization

Modern marketers are under increasing pressure to optimize every dollar spent, measure every touchpoint, and prove ROI of each channel. Given this laser focus on understanding the impact of every tweet, blog, or email, does it surprise you to learn that 33 percent of B2B marketers don’t measure marketing ROI? Surprised? No. Rather this stat proves what we know—effective marketing …

Marketing Optimization Explained

Paul Maiste Optimization

Marketing Optimization refers to understanding and analyzing your data to make better marketing decisions across channels. Doing this properly can result in: Improved ROI Increased customer response rate Increased annual revenue Increased website conversions Decreased cost per order The challenge is to determine how to optimize your data for improved results. The amount and significance of information organizations have can be …

How Point-and-Click Advanced Analytics Make Analyzing Data Insights Easier

Gary Robinson Optimization, Predictive Analytics

Now You Don’t Have to Be a Computer Programmer to Benefit from Predictive Analytics and Constrained Optimization Advanced analytics and “Big Data” are driving decisions in a massive way, and the scope is only going to expand. Collecting precise data offers companies unlimited possibilities to improve their marketing efficiency. Making better and faster decisions with data is becoming critical for …

paid search optimization advanced analytics

How to Leverage Advanced Analytics to Optimize Paid Search Campaigns

Andrea Steffes-Tuttle Optimization

Advanced analytics can help identify patterns and trends in keyword performance and deliver bid change recommendations. Managing paid search, or PPC (pay per click), campaigns can sometimes feel intimidating. The vast amounts of data at your fingertips are both empowering and overwhelming, leaving many unsure of how to begin digesting, translating, and acting on the information. The ultimate goal for …

Marketing Optimization for Today’s Decision Makers

Andrea Steffes-Tuttle Optimization

Marketing Optimization refers to understanding and analyzing your data to make better marketing decisions across channels. Doing this properly can result in: Improved ROI Increased customer response rate Increased annual revenue Increased website conversions Decreased cost per order The challenge is to determine how to optimize your data for improved results. The amount and significance of information organizations have can be …

Efficiently Using Big Data for Advanced Analytics

Paul Maiste Optimization

Marketing and Optimization Recently, the importance of customer churn, value, channel preference, and other behaviors have come to the forefront as criteria to consider when planning marketing segmentation and targeting. Providing support for the marketing team’s understanding of these metrics has become a key deliverable for IT departments. These metrics help decision makers define goals and strategies for organizations. As …