Cleaning Data, Digital Transformation, Building Relationships & More

Andrea Steffes-Tuttle Weekly Roundup

This week, we’ve collected articles that look at the necessity to ‘spring clean’ your data (and beyond). We look at what’s really needed for true digital transformation and we consider the pros and cons of using artificial intelligence to train students to be stronger debaters. Then, we examine eight ways in which machine learning impacts day-to-day customer relationships. And we …

Using Data to Change Behaviors, Improving Enrollment Insights with Data Visualization, and Examining the Path of the CDO

Andrea Steffes-Tuttle Weekly Roundup

This week, we’ve gathered articles that look at how to use behavioral data to target consumers as an alternative to demographic data. We learn how to improve dashboards in your nonprofit organization in order to make data-informed decisions. We examine a new way for higher education organizations to visualize data in order to improve enrollment insights and retention. And finally, …

Demystifying AI, Understanding the Fragmented Shopper, Boosting NonProfit Donor Engagement Through Data

Andrea Steffes-Tuttle Weekly Roundup

This week, we’ve collected articles that encourage us to demystify, understand, and better apply AI through experimentation. We look at ways to understand the fragmented nature of shoppers today and develop audience-centric marketing to create relevant experiences. We take this a step further and look at a new panel that will comprehensively track the non-linear path to purchase, toggling between …

Machine Learning & AI Shortcomings, Predictive Analytics in Sales & Marketing, the 2019 State of Fundraising

Andrea Steffes-Tuttle Weekly Roundup

This week, we’ve gathered articles that touch on some of the shortcomings of Machine Learning and AI, and discuss what needs to happen in the future. We learn about the possibilities of data-driven Digital Out-of-Home advertising and we take a look at the state of fundraising for the year. And finally, we share why predictive analytics and machine learning are …

data visualization

Data Visualization, Marketing Performance Measurement & Data Science Relationships Re-Envisioned

Andrea Steffes-Tuttle Weekly Roundup

This week, we’ve collected articles that cover how to best visually present data to your audience. We share how to tell a story with data visualization and highlight six common data visualization mistakes and ways to avoid them. There’s also a new Marketing Performance Measurement report that we found super helpful and we take a look at the interdisciplinary relationship …

Build a Solid Data Strategy to Fuel Smart Marketing

Andrea Steffes-Tuttle Weekly Roundup

This week, we feature articles that cover how best to develop an effective long-term data strategy for your company. We share how Artificial Intelligence (AI) will redefine your marketing campaigns–and walk through what this looks like. We highlight six case studies Machine-Learning (ML) powered email marketing campaign successes. And we look at what’s required to make your marketing campaigns as …

Machine Learning—Marketing Uses, Implementation Considerations, Job Impact

Machine Learning—Marketing Uses, Implementation Considerations and Job Impact

Andrea Steffes-Tuttle Weekly Roundup

This week, we feature articles that cover the ways in which AI should be used for marketing, no matter how big or small your business. We highlight the delicate balance required to ensure your AI and Machine Learning strategies are done right. We share the important, symbiotic relationship required between Marketers and IT professionals when it comes to marketing technology …

Machine Learning—Executive Help, Marketers Advance, and Data Bias

Andrea Steffes-Tuttle Weekly Roundup

This week, we feature an article that shares which questions to ask in order to get the most out of your data. We cover marketing’s shift to prioritizing data storage for AI and machine learning insights. Also, we consider why machine learning isn’t just about analyzing a pile of numbers and still requires a human touch. Seven Things Every Executive Should Know About Machine Learning …