Data Strategies—Encourage Trust, Utilize IoT, and Constantly Manage

Andrea Steffes-Tuttle Weekly Roundup

In this week’s roundup, we dive into data strategies marketers can use to manage, improve customer data quality, and increase trust. We share why marketers should focus on the quality of their data by becoming data stewards and providing a clear benefit to customers so that they are more likely to share their data. Also, we see how marketers can use IoT to improve …

Marketers & Agencies—2019 Technology, Trends, & Data Validation

Andrea Steffes-Tuttle Weekly Roundup

In our first roundup of 2019, we share the top trends and changes agencies and marketers will see this year. Also, we feature articles regarding a shift to a programmatic marketing mindset with a focus on verification of third-party data. Lastly, it looks like the customer data platform (CDP) sector is on the rise. Read the roundup to find out more. …

Predictions for 2019—Data Focused

Andrea Steffes-Tuttle Weekly Roundup

In our last roundup of 2018, we look back at what has happened this year and what we might see happen in 2019. We dig further into our predictions for AI, Machine Learning, and Data Analytics along with experts from MarTech and Data-Magnum. We also discuss how we see marketers advancing from a digital-first philosophy to a data-first mindset that …

The Demand for Data Scientists Continues to Grow

Andrea Steffes-Tuttle Weekly Roundup

In this week’s roundup, we focus on the growing trend of companies needing and sourcing data scientists. Several of our articles this week are related to how companies can better identify data science talent by asking five basic questions. We continue to see a large data scientists talent gap; however, it could be becoming “democratized,” which will help bridge the …

2019 Business Strategies

Andrea Steffes-Tuttle Weekly Roundup

Building on last week’s roundup, we have focused again on the top trends as we enter into 2019: Artificial Intelligence (AI), Machine Learning (ML), and Data Analytics. We found that B2B eCommerce will continue to grow through 2021 and could benefit from AI and ML predictions. Also, we take a look at Prescriptive analytics and how they build on predictive analytics …

Top Trends for 2019— AI, Machine Learning, & Data Analytics

Andrea Steffes-Tuttle Weekly Roundup

AI, Machine Learning, and Data Analytics are trends moving from 2018 into 2019 and are the focus in this week’s roundup. We have identified several articles this week detailing why all three trends should be in your 2019 strategic business plan. Inversely, we acknowledge that 91 percent of senior executives understand the need for adopting AI and Machine Learning however only 56 …

The Difference Between Data Scientists and Data Analysts, the Year of AI, and More!

Andrea Steffes-Tuttle Weekly Roundup

In this week’s roundup, we discuss how marketers aren’t sure whether or not they need a data scientist or a data analyst. We also discuss if 2019 is the year of Artifical Intelligence (AI) for Marketers. Also, Google Analytics released a new tool to support cohesion between platforms and campaigns called Audience Report. Lastly, soccer teams are finally beginning to use data analytics to help …

Marketers Adopting—AI, IoT, Tech Tools & Predictive Modeling

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup gives a nod to AI and IoT trends which have found early adoption by marketers. Also, the head of US Media for Anheuser-Busch talks about today’s data-driven era and why marketers still do things that they cannot measure. Lastly, we try to decipher the right tools for marketers and find ways of applying supervised predictive models to …

How Analytics Aligns Teams and Provides Insights for Wall Street, Healthcare, and Used Cars

Andrea Steffes-Tuttle Weekly Roundup

In this week’s roundup, we share ways to align sales and marketing teams with analytics and talk about why every CEO needs a Chief Analytics officer to manage technology systems. We also discuss how Wall Street’s traders are thinking smarter by using machine-driven models. Lastly, we look at healthcare’s opportunity for data use and how used car managers will need to …