lityx weekly roundup

Weekly Roundup | Overcoming Analytics Challenges, The Drawbacks of ‘Data-Driven’ Strategies, Advice from Analytics Leaders, Advanced Analytics ROI

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup discusses how to overcome the most common analytics challenges, why your ‘data-driven’ tactics could be doing more harm than good, what advanced analytics leaders are doing differently to get ahead, and how progressive stages of advanced analytics impact marketing campaign ROI. 4 Challenges With Leveraging Analytics — And How To Overcome Them by Forbes Insights, featured on …

lityx weekly roundup

Weekly Roundup | Analytics for Marketers, What Data Scientists Do, 2018 Data Culture Study, Analytics Investment

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup discusses how marketers can get more out of analytics, what data scientists really do, characteristics of high performing brands using analytics, and why investment in analytics is essential to getting ahead. How to Empower a Marketing Team with Analytics by Sam Miller, Digital Consultant at Cognifide, featured on Fourth Source Good analytics starts with asking the right …

lityx weekly roundup

Weekly Roundup | DataOps Currency, AI Investment, Data for Social Good, Data Management Best Practices

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup discusses the impact of accelerating the speed with which an enterprise can get value from its data, how to maximize your AI investment, using data for social good, and tips for better data management. Time to Value: The Currency of Data Operations by Randy Bean, CEO of NewVantage Partners, featured on Forbes Business executives at mainstream corporations …

lityx weekly roundup

Weekly Roundup | Predictive Analytics Terms, Statistical Significance, Data Quality, Data Silos, Constrained Optimization

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup discusses predictive analytics terms in plain English, why waiting for 95% statistical significance might be hurting your campaigns, measuring the ROI of data quality, how to eliminate customer data silos, and the benefits of using constrained optimization with predictive analytics. Predictive Analytics Terms Business People Need To Know (No Hype Allowed) by Meta S. Brown, Author of …

lityx weekly roundup

Weekly Roundup | Data Quality, Data Science Tools, Analytics Failures, Performance Marketing, Predictive Analytics

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup looks at why marketers are concerned with the quality of data they are buying, which tools and languages are preferred by data scientists and analytics professionals, why analytics programs fail, how to optimize performance marketing to extract the most from affiliates, and how data science can be used to boost customer acquisition. 3 Reasons Why Marketers Are …

Lityx weekly roundup

Weekly Roundup | Advanced Analytics Strategy, Data Science for Digital Marketing, Avoiding Data Bias, Webinar Recap

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup discusses what to consider when strategizing advanced analytics initiatives, tips for using data science and statistical tools to optimize digital marketing programs, how to avoid data bias in machine learning, and a recap of last week’s webinar Marketers vs. Machines: Can Your Experience Beat Our Models?. ABCs of Evaluating Your Advanced Analytics Initiative by Troy Hiltbrand, Chief …

Lityx weekly roundup

Weekly Roundup | The Art of Data Science, Digital Marketing Lessons from Dogs, SAS Evolution, Toys “R” Us Analytics

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup discusses why data science is an art, what we can learn from dogs about digital marketing, how SAS is responding to shifts in the analytics industry, and what the Toys “R” Us saga can teach us about analytic strategy. Why Data Science Is An Art – And How To Support The People Who Do It by Jabe …

lityx weekly roundup

Weekly Roundup | Advanced Analytics Algorithms, Data Science Teams, MarTech Integration, Big Data Cost

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup looks at five advanced analytics algorithms that can transform your business, why a ‘data sciences team’ may be a better approach, how to harmonize your marketing technology stack, and the real cost of big data for your business. 5 Advanced Analytics Algorithms for Your Big Data Initiatives by Troy Hiltbrand, Chief Digital Officer at Kyäni, featured on …

lityx weekly roundup

Weekly Roundup | Data Science Methods, Data Visualization, Analytics Blueprint, Marketing Optimization

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup examines how data science methods are used to turn data into value, why data visualization is fundamental to understanding data’s overall meaning, how to develop an effective analytics strategy, and optimizing your data to improve marketing ROI. What Is Data Science? A Method for Turning Data Into Value by Thor Olavsrud, Senior Writer for CIO.com Data science …