Lityx weekly roundup

Weekly Roundup | Advanced Analytics Strategy, Data Science for Digital Marketing, Avoiding Data Bias, Webinar Recap

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup discusses what to consider when strategizing advanced analytics initiatives, tips for using data science and statistical tools to optimize digital marketing programs, how to avoid data bias in machine learning, and a recap of last week’s webinar Marketers vs. Machines: Can Your Experience Beat Our Models?. ABCs of Evaluating Your Advanced Analytics Initiative by Troy Hiltbrand, Chief …

Lityx weekly roundup

Weekly Roundup | The Art of Data Science, Digital Marketing Lessons from Dogs, SAS Evolution, Toys “R” Us Analytics

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup discusses why data science is an art, what we can learn from dogs about digital marketing, how SAS is responding to shifts in the analytics industry, and what the Toys “R” Us saga can teach us about analytic strategy. Why Data Science Is An Art – And How To Support The People Who Do It by Jabe …

lityx weekly roundup

Weekly Roundup | Advanced Analytics Algorithms, Data Science Teams, MarTech Integration, Big Data Cost

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup looks at five advanced analytics algorithms that can transform your business, why a ‘data sciences team’ may be a better approach, how to harmonize your marketing technology stack, and the real cost of big data for your business. 5 Advanced Analytics Algorithms for Your Big Data Initiatives by Troy Hiltbrand, Chief Digital Officer at Kyäni, featured on …

lityx weekly roundup

Weekly Roundup | Data Science Methods, Data Visualization, Analytics Blueprint, Marketing Optimization

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup examines how data science methods are used to turn data into value, why data visualization is fundamental to understanding data’s overall meaning, how to develop an effective analytics strategy, and optimizing your data to improve marketing ROI. What Is Data Science? A Method for Turning Data Into Value by Thor Olavsrud, Senior Writer for CIO.com Data science …

Weekly Roundup | Ethical Data Science, AIQ, Customer Journey Analytics, Digital Media ROI

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup discusses how increasing data governance accelerates innovation, a new form of intelligence that blends human and machine smarts, taking a data-driven approach to customer journey optimization, and how to maximize ROI on your digital media spend. Ethical Data Science Is Good Data Science by Steve Touw, Co-Founder and CTO at Immuta, featured on Datanami The future of …

Lityx weekly roundup

Weekly Roundup | Intent Data, Data Assets, Data Scientist Retention, The State of BI

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup discusses what marketers need to know about intent data, how data is transforming the role of CFO, why data scientists keep quitting, and the current state of business intelligence. 5 Things B2B Marketers Need to Know About ‘Intent Data’ by Staff Writer at MarTech Advisor Is intent data the next secret weapon for B2B marketers? We’ve seen …

lityx weekly roundup

Weekly Roundup | A/B Testing, Data Infographic, Gender Equality, Predictive Analytics

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup discusses critical mistakes in A/B testing, the insane amounts of data we use every minute, how analytics is helping to close the gender gap in the workplace, and the current state of predictive analytics. Getting Tricked by Statistics: Where A/B Testing Goes Wrong by Jon Noronha, Director of Product at Optimizely, featured on LinkedIn Analyzing an A/B …

lityx weekly roundup

Weekly Roundup | Marketing Analytics, Machine Learning, Earned Media Reporting, GDPR Compliance

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup discusses why marketing analytics hasn’t lived up to its promise, how machine learning is impacting the role of data scientists, tips for better earned media reporting, and how to maintain GDPR-compliant machine learning programs. Why Marketing Analytics Hasn’t Lived Up to Its Promise by Carl F. Mela, T. Austin Finch Foundation Professor of Marketing at Duke University’s …

lityx weekly roundup

Weekly Roundup | How to Hire Data Scientists, Advanced Analytics Considerations, Big Data Challenges for Marketers, Surmounting B2B Marketing Pressures

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup discusses what to look for when hiring data scientists, why you should consider people before technology with advanced analytics, the challenges that marketers face when it comes to big data, and four ways B2B marketers can use data to surmount increasing pressure to drive organizational growth. You’ve Probably Been Hiring the Wrong Kind of Data Scientist by …