RETAIL & CPG
Attract Best Customers
Not all customers are created equal. As a retailer you know better than most that while recency/frequency/monetary (RFM) metrics are helpful, they are not the whole picture. With LityxIQ Insight you have a step-by-step process to upload and tag your data for use across the entire LityxIQ platform. Once in place you will be able to effectively model your customers and gain a multi-dimensional perspective telling you what characteristics your most valuable customers share. Leverage these insights within LityxIQ Marketing Optimization to build the right offers and employ the right media to bring the right customers to your door.