Resource Center

Featured Resources

A collection of our favorite podcasts, communities, articles and videos that provide guidance on how to use analytics to empower marketing decisions.

We’ve got you covered when it comes to complex data analysis. Learn how to use the Population Stability Index using our free templates.

The Donor Health Report provides an easy-to-read snapshot of historical donor data for nonprofits, so you can focus on donor segments with the highest ROI.

Case Studies

This guide covers you how to improve your marketing programs with modeling. Learn the six stages of predictive model development and why models work.

The evolution of big data analytics has seen data volumes explode, data insight reach beyond IT and directly to the business user, and a growing interest in using data less for analyzing the past and more for looking into the future.

Nonprofits, listen up! Your data is your most valuable asset. In this free eBook, you’ll learn how to apply advanced analytics to optimize and amplify your nonprofit’s marketing efforts.


This article draws attention to the power of combining advanced analytic techniques such as Predictive Analytics and Marketing Optimization with Big Data.

Enterprise-grade tools are now available to mid-market companies at an investment that can return a positive ROI and a short payback period. This paper discusses the current state of affairs.

Predictive Analytics in the Cloud is a fast growing market with products that deliver significant impact for companies in every industry by improving customer results and leveraging Big Data.