Advanced Analytics Solutions by Need


Lityx provides powerful advanced analytics solutions to help with a wide variety of business needs. From optimization to data preparation, our team understands the how to help you solve multiple business problems.

We partner with our clients to provide them software and data science services. Want to connect with us to find out if we can help your business? Reach out today to speak with someone about your analytics needs.


Business Intelligence


Data Preparation




Predictive Analytics


Efficiency in Advanced Analytics

It is not enough anymore to provide one-off analytic models or solutions. Analytic efficiency and automated analytics processes need to extend from the initial stages of analytic projects all the way through implementation and ongoing processing. Our solutions lend themselves perfectly to providing this full-lifecycle efficiency, and OptyxIQ is a great example of automation across the analytic lifecycle. 

An automated analytic process often includes many or all of the following. Each is easily automated by LityxIQ. 

Data management

Once fresh data is retrieved, data management must occur. This includes data cleaning, merging, filtering, aggregation, and transformations. LityxIQ automatically sets off all required data management processes once fresh data is retrieved. 

Data Retrieval

Fresh prospect, customer, CRM, and transactional data is required to ensure models and analytic outputs are up-to-date. LityxIQ connects to secure data sources and automatically retrieves fres information when it is available.

Optimization and Media Planning

If an optimal direct mail list, budget, allocation, or media plan are key deliverable, these can be automated. Model scores and other optimization inputs such as costs and constraints can be automatically imported into the optimization process, then executed and exported. The plan can then be automatically pushed out to the client or their agency.

Model Scoring

Once data is available and processed, LityxIQ can automatically create fresh model scores (such as response, churn, or value) for all prospects and customers. No manual intervention, coding, or button-pushing is required.

How can we support you?