Leadership Team

Paul Maiste

CEO & President


Paul has 25 years’ experience providing business intelligence, analytics, and consulting services. This includes nearly seven years at Pricewaterhouse Coopers (PwC) where he led the firm’s CRM-focused analytics and data mining practice. He brings a unique blend of advanced technical expertise and business insight and has been a frequent invited speaker at conferences and symposiums. In addition, he is a seasoned teacher, having taught in the Department of Applied Math and Statistics at The Johns Hopkins University for over six years, and has instructed numerous corporate training courses in his career.

Paul holds a BS degree in Mathematics from Loyola College in MD and a Ph.D. in Statistics from North Carolina State University.

Gary Robinson



Gary is a 20 year veteran of marketing analytics and CRM having most recently worked at Merkle Inc. where he was Vice President in the Quantitative Marketing Group overseeing analytic engagements for some of Merkle’s top clients. This involved solutions supporting customer engagement, acquisition, retention and maximization for clients across industries. Prior to Merkle Gary was an SVP at Bank of America where he held various positions including marketing director, and head of database marketing, as well as running strategy, analytics, and list procurement.

Gary has a Master of Science in Statistics and a Bachelor of Science in Psychology from Arizona State University.

Simon Poole

VP Analytic Services


Simon has over 20 years of experience successfully building and managing Marketing Analytics and CPG Analytics teams. He started his career as a statistician in the Credit and Risk department at HSBC in the UK. After moving to the US in 1995, he spent 10 years at IRI where he was responsible for managing the deployment of consumer packaged goods processing, reporting and analytic capabilities in Greece, Poland, Venezuela and Cyprus. He was also practice leader at Allant for 10 years, delivering analytics and strategy to the cable, telco, retail, energy, healthcare, insurance and financial service industries.

Simon graduated from Sheffield University in the UK with a Bachelor of Science in Statistics/Economics and a Master of Science in Statistics.

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