Data & Advanced Analytics for Retail

Harness the power of data to improve outcomes. Create the right offers, use the right media, improve customer experiences, and increase ROI & sales.

Customer lifetime value. Retention. Spend efficiency.

We understand the realities of marketing and analytics in retail. Every dollar counts. Better understand your customers to create the right offers, message, and channel investment to increase your bottom line.

Data-Driven Tools for Retail

Lityx allow retail businesses to leverage the power of data to improve every area of their company. Get deep insights into your customers, increase your retention and upselling opportunities, and improve the performance of your advertising campaigns .

Maximize Customer Lifetime Value

Use predictive models to refine and optimize your offers. Effectively cross-sell and upsell your the right customers at the right time.

Customer Retention Strategies

Identify the signals of a customer who is at-risk and increase retention with proper targeting and messaging.

Increase Your on Marketing ROI

Get more out of your advertising and channel investments. Automate your media investments to predictably deliver profitable marketing campaigns.

Prospect and Customer Profiling

Profile current customers against the available universe footprint to identify important customer demographic and behavioral drivers.

Direct Mail Optimization

Provide names for retail direct mail prospecting that are most likely to respond or to be profitable based on historical results.

Added Value for Your Business

Lityx is the ideal partner for retail organizations providing robust, yet affordable optimization tools for both the non-statisticians and the more advanced users.