Organized Data for Advanced Analytics
Software and services to organize and leverage data to support your analytics initiatives
Data Enhancement
Lityx offers a broad, rich set of data enhancement solutions for predictive modeling and profiling insights.
List Rental and Data Overlays
Predictive analytics and marketing optimization requires a wealth of data—data that many organizations often don’t have. For example, how do you know if a customer is price sensitive or not unless they have been offered multiple options in the past? Or which channel they prefer if they have only ever been targeted through one channel? We provide techniques such as experimental design and uplift modeling to help provide the data resources to optimize channels and communications.
Collection and Design
Our data includes over 500 demographic, behavioral, attitudinal, and distance elements, including individual, household and neighborhood-level data. Whether for direct mail, email, shared mail, or other channels, we can provide targeted lists or media as the starting point for optimizing selections. We can also overlay hundreds of data elements to ensure as much information as possible is used in models or optimization decisions.
Examples of Available Data
Market Indicators
Lifestyles
Financial
Demographic
Market Trend
Distance
Data Management
The LityxIQ Data Manager is used to import, clean, manage, manipulate, and blend your data. Once data is created in Data Manager, it becomes available to all other tools within LityxIQ—enabling insights through generated charts, tables, and dashboards, and the ability to further your analysis through building and scoring using predictive models.
See How We Work With Your Industry.
Media & Agencies
Leverage the power of data and advanced analytics to achieve deeper insights and increased ROI for better client results.
Nonprofit
Discover the power of analytics to drive greater performance and efficiency. And do so affordably for your nonprofit organization.
Higher Education
Drive greater performance and efficiency. Lityx partners with higher education to help them harness that power.
Retail
Create the right offers. at the right time, use the right media, improve customer experiences, and increase ROI & sales.
CPG
Model your customers and gain a multi-dimensional perspective. Build the right products and features and increase sales.
Health & Pharma
Optimize your decisions and improve the lives of patients with the power of modeling and advanced analytics in organization.
Hospitality & Gaming
Improve performance, customer experience, and spend efficiency with the information from Lityx's analytics platform.
Financial Services
Optimize decisions, identify sales opportunities, and improve performance. Your customers are more than the sum of their accounts.