Organized Data

for Advanced Analytics

Software and services to organize and leverage data to support your analytics initiatives.

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Data Services

Our data assessment services provide you with a view of your data and its health to identify the gaps and prioritize data clean up and organization services.

One of the barriers to advanced analytics is clean and well-organized data. Our team and software, LityxIQ, supports the collection and enhancement of client data so that you can use your data to make better decisions.

Watch our video to learn how.

Data Enhancement

Lityx offers a broad, rich set of data enhancement solutions for predictive modeling and profiling insights. Access more than 1,500 attributes available for overlay for analysis, segmentation, modeling and list fulfillment.

List Rental and Data Overlays

Predictive analytics and marketing optimization requires a wealth of data—data that many organizations often don’t have. For example, how do you know if a customer is price sensitive or not unless they have been offered multiple options in the past? Or which channel they prefer if they have only ever been targeted through one channel? We provide techniques such as experimental design and uplift modeling to help provide the data resources to optimize channels and communications.

Collection and Design

Our data includes over 500 demographic, behavioral, attitudinal, and distance elements, including individual, household and neighborhood-level data. Whether for direct mail, email, shared mail, or other channels, we can provide targeted lists or media as the starting point for optimizing selections. We can also overlay hundreds of data elements to ensure as much information as possible is used in models or optimization decisions.

Examples of Available Data

Market Indicators

  • Apparel
  • Health/Wellness
  • Mail Order
  • Online Purchases


  • Active Donors
  • Investors
  • Nutrition
  • Travel


  • Net Worth
  • Mortgage Amount
  • Home Valuer
  • Online Purchases


  • Age

  • Occupation
  • Children

  • Gender

Market Trends

  • Online Transactor

  • 401k Owners

  • Rewards Card

  • Online Insurance


  • Drive Time

  • Distance

Data Management

The LityxIQ Data Manager is used to import, clean, manage, manipulate, and blend your data. Once data is created in Data Manager, it becomes available to all other tools within LityxIQ—enabling insights through generated charts, tables, and dashboards, and the ability to further your analysis through building and scoring using predictive models.

See How We Work With Your Industry

Tracking and analyzing data from marketing campaigns used to require extensive manual work, but with Lityx, you can easily generate meaningful insights to inform and optimize your marketing efforts.

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