Organized Data for Advanced Analytics

Software and services to organize and leverage data to support your analytics initiatives

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Data Services

Our data assessment services provide you with a view of your data and its health to identify the gaps and prioritize data clean up and organization services.

One of the barriers to advanced analytics is clean and well-organized data. Our team and software, LityxIQ, supports the collection and enhancement of client data so that you can use your data to make better decisions.

Watch our video to learn how.

Data Enhancement

Lityx offers a broad, rich set of data enhancement solutions for predictive modeling and profiling insights.

List Rental and Data Overlays

Predictive analytics and marketing optimization requires a wealth of data—data that many organizations often don’t have. For example, how do you know if a customer is price sensitive or not unless they have been offered multiple options in the past? Or which channel they prefer if they have only ever been targeted through one channel? We provide techniques such as experimental design and uplift modeling to help provide the data resources to optimize channels and communications.

Collection and Design

Our data includes over 500 demographic, behavioral, attitudinal, and distance elements, including individual, household and neighborhood-level data. Whether for direct mail, email, shared mail, or other channels, we can provide targeted lists or media as the starting point for optimizing selections. We can also overlay hundreds of data elements to ensure as much information as possible is used in models or optimization decisions.

Examples of Available Data

Market Indicators
  • Apparel
  • Health/Wellness
  • Mail Order
  • Online Purchases
Lifestyles
  • Active Donors
  • Investors
  • Nutrition
  • Travel
Financial
  • Income
  • Net Worth
  • Mortgage Amount
  • Home Value
Demographic
  • Age
  • Occupation
  • Children
  • Gender
Market Trend
  • Online Transactor
  • 401k Owners
  • Rewards Card
  • Online Insurance
Distance
  • Drive Time
  • Distance

Data Management

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The LityxIQ Data Manager is used to import, clean, manage, manipulate, and blend your data. Once data is created in Data Manager, it becomes available to all other tools within LityxIQ—enabling insights through generated charts, tables, and dashboards, and the ability to further your analysis through building and scoring using predictive models.

See How We Work With Your Industry.

Media and Agencies
Media & Agencies

Leverage the power of data and advanced analytics to achieve deeper insights and increased ROI for better client results.

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Nonprofit

Discover the power of analytics to drive greater performance and efficiency. And do so affordably for your nonprofit organization.

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Higher Education

Drive greater performance and efficiency. Lityx partners with higher education to help them harness that power.

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Retail

Create the right offers. at the right time, use the right media, improve customer experiences, and increase ROI & sales.

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CPG

Model your customers and gain a multi-dimensional perspective. Build the right products and features and increase sales.

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Health & Pharma

Optimize your decisions and improve the lives of patients with the power of modeling and advanced analytics in organization.

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Hospitality & Gaming

Improve performance, customer experience, and spend efficiency with the information from Lityx's analytics platform.

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Financial Services

Optimize decisions, identify sales opportunities, and improve performance. Your customers are more than the sum of their accounts.

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