Machine Learning, Simplified
LityxIQ Is an AutoML Platform
Built by data scientists, it is designed to be easy, fast, transparent, and flexible to support all levels of the analytic progression model: data preparation, reporting and insights, machine learning, and mathematical optimization/AI.
Manage Your Data
Easily connect to your data source and set up automated steps to refresh, ingest, clean, blend, create new fields, aggregate, transpose, filter—everything required to prepare the data for analysis. Your data will be fully integrated and ready for use with LityxIQ’s Insight, Predict and Optimize tools. And, our new Visualize Process Flow allows you to see your complete analytic process end-to-end.
Insights in LityxIQ supports four approaches to generating business understanding.
Quickly gain valuable insights about your data. LityxIQ datasets can be easily browsed with filtering. Summary statistics are immediately available on each variable such as mean, min, max, sum, unique records, etc. Select Automated Insights to apply machine learning algorithms that determine the relative importance of each variable to predict measures of interest. Create your own graphs, maps, pivot tables, reports and dashboards. These can then be shared with others via a hyperlink or downloaded for use in other applications. All of your insights will be automatically refreshed when the data they are built on is refreshed.
Tools for Modeling
Our machine learning tools can help you increase response rates, reduce churn, and maximize your marketing budget. Input your data to build predictive models that answer complex business questions.
Use LityxIQ to increase response rates, reduce churn, and maximize your marketing budget. Quickly and easily build and manage predictive models that answer complex business questions. Business analysts and data scientists will be equally pleased with LityxIQ’s AutoML capabilities. Those with less modeling experience will benefit from system defaults and automated steps such as feature engineering designed to ensure the creation of powerful models without much user input. Those with more modeling experience will have the freedom to make a wide variety of technical choices in the creation of their models. LityxIQ allows for easy performance comparison after simultaneously running multiple algorithms including Random Forest, Neural Nets, XGBoost and many others. It also includes processes that support MLOps such as scoring, model management and model governance.
Optimize Your Results
The Optimize tool goes beyond simple RFM (recency/frequency/monetary) statistics to provide you with context for your customer’s behaviors. That means you can better plan and project your budget, retain your best customers, and identify more customers like them to refine your offers.
LityxIQ uniquely includes a no-coding required true Mathematical Optimization solver that complements machine learning-based predictions by optimizing the decisions that businesses make. These are often the most complex needs such as operational, logistics, scheduling, routing, resources, pricing, planning, customer experience and supply chain.
Learn how Lityx used the Optimize tool to generate optimal targeting decisions for marketing campaigns.
Who Uses LityxIQ
LityxIQ is a powerful analytics platform, used with many types of business data. The solution enables users to easily apply advanced analytics approaches to dramatically improve results.
Business Analysts and Data Scientists alike use LityxIQ. No coding is required so non-data scientists can comfortably perform complex analytics. Data scientists love automating common tasks and the power of mathematical optimization.
LityxIQ Frequently Asked Questions
TRUSTED BY SMART ORGANIZATIONS AROUND THE WORLD
“In the first two months of program implementation, we have seen our highest ever call volumes coming from direct mail, and a significant decrease in cost per opportunity.”
“It was an extraordinary outcome for us. Better still is our continued improvement, especially in our primary objective of new member acquisition.”
“Moving to Lityx took an expensive, long, outsourced process and brought it in house. It’s a win for the company and me personally.”
Moving to Lityx “comfortably cut the time in half to produce a CDI report” and “accelerated speed to market around information.”
“The dimensionality of the data drove the success of the predictive modeling, and, ultimately, the programs’ results”