Machine Learning, Simplified

LityxIQ Is an AutoML Platform

Built by data scientists, it is designed to be easy, fast, transparent, and flexible to support all levels of the analytic progression model: data preparation, reporting and insights, machine learning, and mathematical optimization/AI.

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Manage Your Data

Easily connect to your data source and set up automated steps to refresh, ingest, clean, blend, create new fields, aggregate, transpose, filter—everything required to prepare the data for analysis. Your data will be fully integrated and ready for use with LityxIQ’s Insight, Predict and Optimize tools. And, our new Visualize Process Flow allows you to see your complete analytic process end-to-end.

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Access Insights

Insights in LityxIQ supports four approaches to generating business understanding.

Quickly gain valuable insights about your data. LityxIQ datasets can be easily browsed with filtering. Summary statistics are immediately available on each variable such as mean, min, max, sum, unique records, etc. Select Automated Insights to apply machine learning algorithms that determine the relative importance of each variable to predict measures of interest. Create your own graphs, maps, pivot tables, reports and dashboards. These can then be shared with others via a hyperlink or downloaded for use in other applications. All of your insights will be automatically refreshed when the data they are built on is refreshed.

Graphs contain data summarized and displayed in a bar, line, scatter, or pie charts (or combinations of these).

Tabular Reports contain data summarized and displayed in the form of a data table showing raw values.

graph for concord direct

Maps provide data summaries overlaid on up-to-date geographic maps.
Pivot Tables provide an interactive table to which to explore data.

Tools for Modeling

Our machine learning tools can help you increase response rates, reduce churn, and maximize your marketing budget. Input your data to build predictive models that answer complex business questions.

Use LityxIQ to increase response rates, reduce churn, and maximize your marketing budget. Quickly and easily build and manage predictive models that answer complex business questions. Business analysts and data scientists will be equally pleased with LityxIQ’s AutoML capabilities. Those with less modeling experience will benefit from system defaults and automated steps such as feature engineering designed to ensure the creation of powerful models without much user input. Those with more modeling experience will have the freedom to make a wide variety of technical choices in the creation of their models. LityxIQ allows for easy performance comparison after simultaneously running multiple algorithms including Random Forest, Neural Nets, XGBoost and many others. It also includes processes that support MLOps such as scoring, model management and model governance.

Optimize Your Results

The Optimize tool goes beyond simple RFM (recency/frequency/monetary) statistics to provide you with context for your customer’s behaviors. That means you can better plan and project your budget, retain your best customers, and identify more customers like them to refine your offers.

LityxIQ uniquely includes a no-coding required true Mathematical Optimization solver that complements machine learning-based predictions by optimizing the decisions that businesses make. These are often the most complex needs such as operational, logistics, scheduling, routing, resources, pricing, planning, customer experience and supply chain.

Learn how Lityx used the Optimize tool to generate optimal targeting decisions for marketing campaigns.

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Who Uses LityxIQ

LityxIQ is a powerful analytics platform, used with many types of business data. The solution enables users to easily apply advanced analytics approaches to dramatically improve results.

Business Analysts and Data Scientists alike use LityxIQ. No coding is required so non-data scientists can comfortably perform complex analytics. Data scientists love automating common tasks and the power of mathematical optimization.

Marketers create marketing dashboards, understand customer value, improve response, or run predictive models, and optimize their budget allocation across products, channels, and customer segments.
Agencies use Lityx to support their clients’ analytic needs by easily providing management dashboards, critical customer insights, or advanced predictive models.
Product Managers & Financial Analysts predict future sales or revenue based on historical trends, seasonality, or other predictive factors.
HR managers predict employee satisfaction and determine its most important drivers.
Health Science Users build predictive models of disease likelihood or geographic prevalence.
Channel Managers determine the optimal budget spending across multiple channels and sub-channels based on prior performance.

LityxIQ Frequently Asked Questions

LityxIQ was developed for two types of users: non-technical users with business knowledge and technical users familiar with statistical analysis techniques. Non-technical users can achieve results by selecting business objectives such as “Build Response Model” and the intelligence built into LityxIQ will analyze the data, apply the appropriate algorithms, run models, and produce results in business language. Technical users are able to modify many factors to fine-tune the modeling process in a highly efficient manner. The result is that businesses or organizations without technical staff can leverage highly sophisticated predictive analytics without requiring a PhD in statistics, while users who have analytic expertise will be able to produce results much faster and more efficiently than with other available options.
LityxIQ is a hosted solution and does not require IT assistance for set up or maintenance. Predictive analytics training for business users is available on-site or through remote training sessions as part of implementation services.
Yes, corporate standard ETL tools can be used to prepare and organize data for analysis within LityxIQ.
Data can be imported through a file manager within the platform or from FTP and FTPS (Secure FTP) sites.
Yes. Datasets can be put on schedules to automate the data import and transformation process, or automatically refresh the data once new data is uploaded or placed on FTP.
Currently, LityxIQ works with delimited text files. Excel files and database connections will be available soon. LityxIQ Starter and Basic can handle most common data size requirements. LityxIQ Enterprise adds big data capabilities for modeling any size data with speed and efficiency.
Yes. Data and results can be exported from LityxIQ and brought into standard BI tools (any tool that can import text files) or Excel for further analysis. Charts and graphs can be exported to your desktop as image files and embedded into your own Powerpoint presentations, or exported as PDFs for emailing directly to a colleague or client.
LityxIQ is offered as a hosted solution with subscription license periods ranging from three months to multiple years. No on-premise IT implementation or support is required.
We work with clients to configure an appropriate LityxIQ instance based on your needs. Pricing is based on number of users, configuration, and solutions required. Contact Sales for a quote.
LityxIQ is hosted in highly secure SAS-70 certified data centers. Data moves into and out of the platform only through encrypted connections. Each client is provided their own private instance of the platform and data is not co-mingled (LityxIQ Starter users may in some cases use a shared secure platform).

TRUSTED BY SMART ORGANIZATIONS AROUND THE WORLD

“In the first two months of program implementation, we have seen our highest ever call volumes coming from direct mail, and a significant decrease in cost per opportunity.”

Eric Field, CFO, All American Hearing

“It was an extraordinary outcome for us. Better still is our continued improvement, especially in our primary objective of new member acquisition.”

Channel Director, National Non-Profit Organization

“Moving to Lityx took an expensive, long, outsourced process and brought it in house. It’s a win for the company and me personally.”

Alexa Langford, Director of Research & Analytics at Grizzard

Moving to Lityx “comfortably cut the time in half to produce a CDI report” and “accelerated speed to market around information.”

Steve Rudman, Concord Direct General Manager

“The dimensionality of the data drove the success of the predictive modeling, and, ultimately, the programs’ results”

Bryan Flynn, DiamondStream

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