Machine Learning, Simplified
LityxIQ Is a Cloud-Hosted Machine Learning Platform
It integrates data tools that make it easy to perform automated advanced analytics. We created LityxIQ to support the analytic progression model. The platform powers data analysis, business intelligence, machine learning, and optimization.
Manage Your Data
Data Manager is used to import, clean, manage, manipulate, and blend your data. Once data is created in Data Manager, it becomes available to all other tools within LityxIQ—enabling insights through generated charts, tables, and dashboards, and the ability to further your analysis through building and scoring using predictive models.
Insights in LityxIQ supports four approaches to generating business understanding.
Tools for Modeling
Our machine learning tools can help you increase response rates, reduce churn, and maximize your marketing budget. Input your data to build predictive models that answer complex business questions.
Optimize Your Results
The Optimize tool goes beyond simple RFM (recency/frequency/monetary) statistics to provide you with context for your customer’s behaviors. That means you can better plan and project your budget, retain your best customers, and identify more customers like them to refine your offers.
Learn how Lityx used the Optimize tool to generate optimal targeting decisions for marketing campaigns.
Who Uses LityxIQ
LityxIQ is a powerful analytics platform, used with many types of business data. The solution enables users to easily apply advanced analytics approaches to dramatically improve results.
LityxIQ Frequently Asked Questions
TRUSTED BY SMART ORGANIZATIONS AROUND THE WORLD
“In the first two months of program implementation, we have seen our highest ever call volumes coming from direct mail, and a significant decrease in cost per opportunity.”
“It was an extraordinary outcome for us. Better still is our continued improvement, especially in our primary objective of new member acquisition.”
“Moving to Lityx took an expensive, long, outsourced process and brought it in house. It’s a win for the company and me personally.”
Moving to Lityx “comfortably cut the time in half to produce a CDI report” and “accelerated speed to market around information.”
“The dimensionality of the data drove the success of the predictive modeling, and, ultimately, the programs’ results”