White Papers & Articles
Modeling for Marketers Guide – Using Machine Learning for Marketing
Using Advanced Analytics to Improve Marketing Performance
The increased volume of marketing messages being distributed across all channels makes it even more important for businesses to work smarter and begin to scale outreach through targeted and personalized marketing.
Advanced Analytics to Power Your Cause
Nonprofits, listen up! Your data is your most valuable asset. In this free eBook, you’ll learn how to apply advanced analytics to optimize and amplify your nonprofit’s marketing efforts.
Predictive Analytics eBook – Opportunities, Challenges and Use Cases
The evolution of big data analytics has seen data volumes explode, data insight reach beyond IT and directly to the business user, and a growing interest in using data less for analyzing the past and more for looking into the future.
How Mid-Market Companies Can Leverage Enterprise Grade Analytics Tools Cost Effectively
Enterprise-grade tools are now available to mid-market companies at an investment that can return a positive ROI and a short payback period. This paper discusses the current state of affairs.
Predictive Analytics & Big Data – Efficiently Using Big Data for Advanced Analytics
This article draws attention to the power of combining advanced analytic techniques such as Predictive Analytics and Marketing Optimization with Big Data.
Predictive Analytics In The Cloud – Opportunities, Trends and the Impact of Big Data
Predictive Analytics in the Cloud is a fast growing market with products that deliver significant impact for companies in every industry by improving customer results and leveraging Big Data.