Advanced Analytics for Hospitality & Gaming
Hospitality and gaming organizations are discovering the power of advanced analytics to drive greater performance, customer experience, and spend efficiency. Lityx partners with hospitality and gaming organizations to help them harness that power to achieve great results.
Identify, Acquire, and Retain Valuable Customers With The Right Marketing Mix.
We understand the realities of marketing in hospitality and gaming. Identifying high value customers, developing compelling offers, increasing engagement, and encouraging repeat purchases. It’s a balancing act and every dollar counts. Lityx offers services and software to maximize your efforts.
Identify Your Most Valuable Customers
Our predictive modeling and data mining solutions provide you with greater insights from your customer data. LityxIQ goes beyond simple RFM statistics, providing you with a multi-dimensional view of your customers’ behaviors.
Improve Acquisition& Retention
Employ a set of predictive analytics models to identify new prospects who are most profitable. Combined with our predictive models—identify return customers, while our marketing optimization tools can identify the best offers to bring them back, maximizing your ROI.
Refine Your Marketing Mix
Our marketing analytics software solutions will help you effectively target your audience, refine your best offers and select the most effective media channels. LityxIQ will help you to continuously improve your results so every season is your best season.
Lityx is the ideal partner for organizations providing robust and affordable optimization tools and services for both the non-statisticians and the more advanced users.
Combine your strengths with Lityx technology and data experts to optimize your marketing dollars. Our solutions and team can help you spend smarter to deliver the best returns.
Learn how we helped a casino better leverage player data to improve marketing programs, acquisition rates, potential player value predictions and offer optimizations. And how the effort resulted in a 43% accuracy improvement of predictions of future prospect value, and an estimated 300% improvement to profitability from offer optimization.