Predictive Analytics for Email Campaigns
PNT Marketing Services
Our customer, PNT Marketing Services, is an award-winning provider of marketing and analytic services to their end-clients. Their clients included national digital marketing agencies and for-profit education firms who needed advanced analytics to support their growing email and online marketing channels. The initial focus with these clients was to improve their lead generation programs with more sophisticated predictive analytics for email campaigns.
“We are extremely pleased with the performance of LityxIQ. We tested and built over a dozen models in a short time and put them into production more quickly than with other available tools.”
– Tony Coretto, Co-CEO, PNT
In order to provide superior analytic support to their clients, PNT sought out a platform that allowed them to quickly and easily create and deploy predictive models. To best complement their existing services teams, the platform needed to be easy to use for business users and not require statistical programming, yet provide powerful, accurate models that they could deploy for their clients. Having found that LityxIQ met these requirements, PNT began to use the Lityx IQ platform to support complex modeling requirements for multiple clients.
116% increase in click-thru-rate and 57% increase in click-to-lead rate
- Fast build and deployment of over a dozen predictive models by non-statisticians
- Weekly database scoring of over 5 million records to support email campaigns