Online University Programs
Two online university programs came to Lityx seeking help with their recruitment efforts. The universities weren’t meeting recruitment goals and found themselves overpromising and underdelivering.
One of the primary problems was the issue of segmentation. Both universities received a substantial number of leads from a variety of sources. But they weren’t able to clearly differentiate the leads—everyone in their pipeline was treated the same.
They needed to improve the efficiency of their recruiting efforts to get higher quality leads through the pipeline faster and more effectively.
“LityxIQ provides segmentation models to understand the drivers of key recruitment metrics.”
– Paul Maiste, President & CEO, Lityx
- 2.5x incremental lift in identifying potential enrollees
- Potential for 33% increase in enrollment
- Identified improvements of efficiency of marketing programs and outreach