Two online university programs came to Lityx seeking help with their recruitment efforts. The universities weren’t meeting recruitment goals and found themselves overpromising and underdelivering.
One of the primary problems was the issue of segmentation. Both universities received a substantial number of leads from a variety of sources. But they weren’t able to clearly differentiate the leads—everyone in their pipeline was treated the same.
They needed to improve the efficiency of their recruiting efforts to get higher quality leads through the pipeline faster and more effectively.