LityxIQ 5.0 Simplifies AI for Your Entire Team

Paul Maiste Machine Learning, Predictive Analytics

While only four percent of CIOs have deployed meaningful artificial intelligence (AI) technologies, 46 percent are planning to adopt AI-supported approaches, according to Gartner’s 2018 CIO Agenda Survey.  The signs are clear—AI is now an integral part of business operations. LityxIQ 5.0, the latest release of Lityx’ data analytics platform combines powerful AI tools with full-cycle machine learning to simplify …

Marketing Technology Unleashed Podcast Cover Art

Marketing Technology Unleashed: AI Explained with Lityx CEO Paul Maiste

Andrea Steffes-Tuttle Audio, Education, Machine Learning

Hosted by Amberleaf’s CEO, Larry Goldman, the Marketing Technology Unleashed podcast regularly interviews experts in and around the marketing space to keep business leaders informed on the latest insights within the marketing technology landscape. Recently, Larry interviewed Lityx CEO and President, Paul Maiste to talk about AI and Machine Learning. Paul built his technology foundation with a degree in Mathematics …

Computer screen with data analytics

Guest Post | How An Enterprise Business Can Use AI for Customer Success

Therese Palmere Machine Learning

This is a guest post by Therese Palmere, content writer and consultant for Aumcore.  Nearly half the world’s population is online, with more than 3.7 billion users accessing the internet through mobile devices. Not only is the digital world growing, but it’s also ever-changing and so too are the marketing trends businesses use to capture users’ attention. So, how does …

Graphic illustration of machine learning

Machine Learning: Limitations and Possibilities

Lance Culnane Education, Insights, Machine Learning

I hate the phrase “artificial intelligence.” I use AI every day, like all of us. I invent it, but I don’t know what it is. It has become too nebulous and exaggerated thanks to people who don’t know what they are talking about (Hollywood, politicians, etc.). For the purposes of this article, I’ll be talking about machine learning (ML). See …

How Machine Learning Helps Agencies Improve Their Services and Performance

Andrea Steffes-Tuttle Insights, Machine Learning, Marketing Analytics, Predictive Analytics

Marketers are under greater pressure than ever to optimize, measure, and ultimately predict outcomes of their efforts. Marketers working in an agency environment, serving clients, who are measured on the success of campaigns and dependent on that success to drive client renewals feel that pressure even more intensely. Many marketers have figured out the measurement of marketing programs—most agencies can …

7 Predictions for AI, Machine Learning & Data Analytics in 2019

Andrea Steffes-Tuttle Data Management, Insights, Machine Learning, Marketing Analytics, Predictive Analytics

  There was plenty of noise about Artificial Intelligence, Machine Learning, and Data Analytics in 2018. And we don’t expect it to be any quieter in 2019. To help you make sense of the hype, we’ve compiled some key takeaways from and predictions for these technologies, so you can position your business for success in the new year—and beyond. Finance …