Smarter Data.

Smarter Decisions.

Welcome to DataNow.

Enhance your analytics, models, and business decisions with curated data – including publicly available and licensed sources – delivered with speed, simplicity, and flexibility.

Get DataNow

The data you need.  When you need it.

 

Your analytics and machine learning tools are only as strong as the data behind them. DataNow connects you to curated, high-quality third-party data – including publicly available data sources – that bring valuable context, accuracy, real-world relevance, and actionable insight to every project.

What you get with DataNow

From demographics to economic signals, lifestyle to location data, DataNow delivers the inputs that drive better decisions. Use it inside LityxIQ or connect it to your preferred tools and platforms.

Flexible Delivery: Seamlessly integrate with LityxIQ or bring it into your own analytics workflow
No Scraping. No Searching. No Delays.

Individual & Household Data

Demographics

Financial & Lifestyle

Behavioral & Automotive

Health-related consumer insights

Market & Geography Data

Publicly available census and weather data

Economic and labor trends

Geographic segmentation

Location-based attributes

DataNow Use Cases: Real-World Applications

Improve campaign performance and audience targeting by enriching your client datasets with lifestyle, geographic, and behavioral data.

Improve demand forecasting incorporating economic, demographic, and weather data into your planning models.

Refine segmentation, optimize outreach, and build smarter lookalike models using curated external data aligned to your goals.

Support market expansion, site selection, and pricing strategy with demographic, census, and economic indicators.

Enhance risk profiling, customer value scoring, and product development with geographic, household, and behavioral attributes.

Increase predictive accuracy and reduce blind spots by integrating publicly available and licensed datasets into your models — with or without LityxIQ.

Whether you’re working inside LityxIQ or not, DataNow simplifies how external data shows up in your decisions.

Business Analysts & Data Scientists

Marketing & Growth Teams

Strategic Planners

Operations Leaders

Anyone building or enriching predictive models

Get the data your models have been missing  –  curated external sources, including public datasets.

Talk to a DataNow Specialist

Get Started
with Lityx