Lityx offers a broad, rich set of data enhancement solutions for predictive modeling and profiling insights.
List Rental and Data Overlays
Predictive analytics and marketing optimization requires a wealth of data—data that many organizations often don’t have. For example, how do you know if a customer is price sensitive or not unless they have been offered multiple options in the past? Or which channel they prefer if they have only ever been targeted through one channel? We provide techniques such as experimental design and uplift modeling to help provide the data resources to optimize channels and communications.
Collection and Design
Our data includes over 500 demographic, behavioral, attitudinal, and distance elements, including individual, household and neighborhood-level data. Whether for direct mail, email, shared mail, or other channels, we can provide targeted lists or media as the starting point for optimizing selections. We can also overlay hundreds of data elements to ensure as much information as possible is used in models or optimization decisions.