Marketers vs. Machines: Can your experience beat our models?

Andrea Steffes-Tuttle Nonprofit, Predictive Analytics

Lityx and Concord Direct have joined together to offer a free interactive webinar on how to improve your next fundraising program and increase ROI.

Nonprofits often face obstacles when it comes to fundraising. Delivering the right message to the right audience at the right time and in the right place is no easy task.

Can advanced analytics trump experience when it comes to fundraising campaigns? While this might not be your first trip around the fundraising block, it’s likely that without advanced analytics you’re not getting the most out of your fundraising efforts. Nonprofits that use advanced analytics double their performance, efficiencies, and productivity. See an illustration of how analytics can impact your programs in our upcoming webinar.

In our webinar, we’ll simulate a typical fundraising campaign and compare that to a campaign that uses predictive analytics. As part of the audience, you’ll be able to suggest campaign decisions and learn how you can use the data that you’re already collecting to improve performance, productivity, and efficiencies to increase your return.

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The Presenters

Our long-time partner, Concord Direct, is a direct marketing agency that specializes in nonprofit fundraising. They understand nonprofit challenges and are experts at delivering innovative marketing approaches and generating results as an all-in-one fundraising agency.

Lityx couldn’t be more excited to work with Concord Direct as their analytics partner. Concord Direct’s holistic marketing approach and insightful nonprofit perspective are a perfect complement to our predictive analytics solutions.

The Who, What, Where, and When

The webinar will take place on Thursday, July 19th at 1:00 PM Eastern Standard Time and will be hosted by Gary Robinson of Lityx and Steve Rudman of Concord Direct.

Gary Robinson, Lityx COO

Gary is a 20 year veteran of marketing analytics and CRM having most recently worked at Merkle Inc. where he was Vice President in the Quantitative Marketing Group overseeing analytic engagements for some of Merkle’s top clients. This involved solutions supporting customer engagement, acquisition, retention and maximization for clients across industries. Prior to Merkle Gary was an SVP at Bank of America where he held various positions including marketing director, and head of database marketing, as well as running strategy, analytics, and list procurement.

Gary has a Master of Science in Statistics and a Bachelor of Science in Psychology from Arizona State University.

Steve Rudman, Concord Direct General Manager

Steve brings more than 30 years of experience in direct marketing with a focus in fundraising for the nonprofit world. His past experience includes work with major nonprofit clients such as the American Cancer Society, the Arthritis Foundation, ALSAC/St. Jude, the National Wildlife Federation, and Feeding America. Steve’s accolades include the Chairman’s Award for greatest contribution to the company during his time at Merkle and the Direct Marketing Association’s Echo Award for Outstanding Direct Marketing Campaign. Steve drives the Concord Direct team to believe there is no finish line, and continuously look for ways to improve fundraising, increase revenue for clients, and boost fundraising results. Steve’s experience, energy, and approachable nature make him the perfect direct marketing expert to lead the Concord Direct team and keep the company moving toward the best fundraising solutions for clients.

Register for the Webinar