Optimize Your Business Decisions

Our democratized data science approach empowers businesses of all sizes with the ability to account for complex business realities and optimize for the ideal outcomes.

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Who to Contact Is Just the Start

In today’s complex marketing environment, identifying your segments and serving targeted messages to those segments is the surest way to increase ROI. This is the classic marketing optimization challenge. Historically, this level of targeting has been difficult to access. With the advent of big data and advanced analytics tools like LityxIQ, this approach is within reach.

How Lityx Helps You Optimize

There are many dimensions along which to optimize customer communications, channels, and budget decisions.

Many organizations know the preferred communication channels for their customer and prospect base. The key is using that data to more efficiently reach people through those preferred channels.

The volume of marketing channels is constantly growing and becoming more complex. It is important to optimize your budget across channels, accounting for both in-channel performance, and cross-channel interactions.

Individual customers have unique preferences, and those preferences determine how they will react to the offer or message you present. Are they price-sensitive? Offer sensitive? Predicting and understanding their preferences and delivering targeted communication will lead to maximized response and increased long-term value.

These approaches require a wealth of data—data that many organizations often don’t have. We provide techniques such as experimental design and uplift modeling to help provide the data resources to optimize channels and communications.

Highly Targeted, Highly Optimized

Marketers are constantly looking for ways to efficiently grow their customer base and retain existing customers through direct-targeting methods. Predictive models are the starting point, but optimizing marketing efforts also requires making tradeoffs to ensure each incremental dollar is spent as efficiently as possible. Our optimization solutions leverage the following approaches:

Customer Behavior Models

Models that predict response, churn, or other customer behaviors can be built quickly and accurately using LityxIQ.

Customer Value Models

The ability to predict lifetime value, and the marketing path to maximize it for each customer, is an important aspect of customer optimization.

See How We Work With Your Industry

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