Who to Contact Is Just the Start
In today’s complex marketing environment, identifying your segments and serving targeted messages to those segments is the surest way to increase ROI. This is the classic marketing optimization challenge. Historically, this level of targeting has been difficult to access. With the advent of big data and advanced analytics tools like LityxIQ, this approach is within reach.
How Lityx Helps You Optimize
There are many dimensions along which to optimize customer communications, channels, and budget decisions.
Highly Targeted, Highly Optimized
Marketers are constantly looking for ways to efficiently grow their customer base and retain existing customers through direct-targeting methods. Predictive models are the starting point, but optimizing marketing efforts also requires making tradeoffs to ensure each incremental dollar is spent as efficiently as possible. Our optimization solutions leverage the following approaches:
Customer Behavior Models
Models that predict response, churn, or other customer behaviors can be built quickly and accurately using LityxIQ.
Customer Value Models
The ability to predict lifetime value, and the marketing path to maximize it for each customer, is an important aspect of customer optimization.
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