Empower Your Business with Constrained Optimization and Predictive Analytics

Andrea Steffes-Tuttle Predictive Analytics

It’s an exciting time to work with technology. Daily, it seems there’s a new tool or approach released that enables us, the people working with data, to do our jobs better. One of the powerful approaches we focus on is predictive analytics. This approach isn’t exactly new—we’ve been in the business for years. But, it has become more accessible. This, …

Predictive Analytics Combined with Constrained Optimization for Efficient Marketing

Andrea Steffes-Tuttle Predictive Analytics

It’s an exciting time to work with technology. Daily, it seems there’s a new tool or approach released that enables us, the people working with data, to do our jobs better. One of the powerful approaches we focus on is predictive analytics. This approach isn’t exactly new—we’ve been in the business for years. But, it has become more accessible. This, …

Efficiently Using Big Data for Advanced Analytics

Paul Maiste Optimization

Marketing and Optimization Recently, the importance of customer churn, value, channel preference, and other behaviors have come to the forefront as criteria to consider when planning marketing segmentation and targeting. Providing support for the marketing team’s understanding of these metrics has become a key deliverable for IT departments. These metrics help decision makers define goals and strategies for organizations. As …