AI and ML: Content Management, Benefits, Production, Data Quality Automation, and More

Andrea Steffes-Tuttle Weekly Roundup

This week, we learn about the benefits of artificial intelligence (AI) and machine learning (ML), and how AI is transforming content management. We examine how to take your ML investment from pilot to production and whether or not data quality can be improved and maintained by automation and machine learning. And, we highlight how predictive analytics can improve your peer-to-peer …

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Analytic Process Automation | A Case Study with Livable Communities

Andrea Steffes-Tuttle Marketing Analytics, Nonprofit, Predictive Analytics

The Client Roughly 90 percent of adults age 65 or older, want to “age in place” in their homes and their communities. They want to remain close to their children and grandkids. Such connections are not just nice to have — they actually contribute to the health and well-being of older adults. AARP Livable Communities supports the efforts of neighborhoods, …

Data: Stories, Time, Peer-to-Peer Donor Personas, the CDO Role Evolution, and More

Andrea Steffes-Tuttle Weekly Roundup

This week, we highlight how the Chief Data Officer (CDO) role is evolving and why data analysts should use stories over statistics. We examine the role of time and data in organizations and how artificial intelligence (AI) has transformed brands’ ability to engage their customers. Lastly, we learn how to activate fundraising supporters through the use of data-driven peer-to-peer personas …

Digital Transformation, Customizing AI, Responsive Fundraising, AdTech, and More

Andrea Steffes-Tuttle Weekly Roundup

This week, we share the right way to approach and implement digital transformation and learn how to adapt generic AI technology for specific needs. We also explore how to build a responsive fundraising strategy and dive into all things advertising technology. Lastly, we share a podcast episode to hear from Google’s Unskippable Labs Global Creative Director, Ben Jones, on powering …

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Advanced Analytics for Nonprofit Fundraising | A Case Study with PWNA

Andrea Steffes-Tuttle Marketing Analytics, Nonprofit, Predictive Analytics

The Client Partnership With Native Americans (PWNA) is a nonprofit organization committed to championing hope for a brighter future for Native Americans living on remote, isolated and impoverished reservations. Collaborating for more than 25 years with their reservation partners, PWNA provides consistent aid and services for Native Americans with the highest need in the U.S. Much of their work centers …

Advanced Analytics for Agencies, Data Governance, Machine Learning to Prevent Cardiovascular Death, and More

Andrea Steffes-Tuttle Weekly Roundup

This week, we highlight how Lityx works with agency partners to allow them to offer advanced analytics to their clients. We share best practices of data governance in multi-cloud environments and explore the ways artificial intelligence (AI) will transform marketing in 2020. We learn how machine learning (ML) is being used to estimate the risk of cardiovascular death. And finally, …

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How Lityx Works With Agency Partners

Andrea Steffes-Tuttle Agency

Often, agencies that we talk to suggest that they struggle to offer advanced analytics (machine learning and artificial intelligence) services to their clients. Their clients are demanding sophisticated data approaches to marketing efforts, but agencies have a hard time finding the right resources. That’s where Lityx comes in. We partner with agencies to augment your technology stack and provide a …

The Human/AI Relationship, Music Through Machine Learning, Cloud 2.0, Improving Customer Experience, and More

Andrea Steffes-Tuttle Weekly Roundup

This week, we share four ways that artificial intelligence (AI) can augment human capabilities. We hear about how a band used machine learning to create their newest album and the fascinating development process it required. We consider whether or not we’re currently in a new wave of the cloud. We learn nine ways AI and robotics can improve the customer …

Artificial Intelligence: Empathy, Chatbots, Nonprofit Fundraising, TED Talks, and More

Andrea Steffes-Tuttle Weekly Roundup

This week, we explore how CRM powered by artificial intelligence (AI) can drive empathy in customer experiences. We consider the reliability, value, and how to best use chatbots effectively. We share how AI fundraising platforms can quickly and cost-effectively find more qualified donors and we provide a list of the top seven AI TED talks to watch. And finally, we …