Lityx weekly roundup

Weekly Roundup | The Art of Data Science, Digital Marketing Lessons from Dogs, SAS Evolution, Toys “R” Us Analytics

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup discusses why data science is an art, what we can learn from dogs about digital marketing, how SAS is responding to shifts in the analytics industry, and what the Toys “R” Us saga can teach us about analytic strategy. Why Data Science Is An Art – And How To Support The People Who Do It by Jabe …

Marketers vs. Machines: Can your experience beat our models?

Andrea Steffes-Tuttle Nonprofit, Predictive Analytics

Lityx and Concord Direct have joined together to offer a free interactive webinar on how to improve your next fundraising program and increase ROI. Nonprofits often face obstacles when it comes to fundraising. Delivering the right message to the right audience at the right time and in the right place is no easy task. Can advanced analytics trump experience when …

lityx weekly roundup

Weekly Roundup | Advanced Analytics Algorithms, Data Science Teams, MarTech Integration, Big Data Cost

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup looks at five advanced analytics algorithms that can transform your business, why a ‘data sciences team’ may be a better approach, how to harmonize your marketing technology stack, and the real cost of big data for your business. 5 Advanced Analytics Algorithms for Your Big Data Initiatives by Troy Hiltbrand, Chief Digital Officer at Kyäni, featured on …

How Much is Big Data Costing Your Business?

Andrea Steffes-Tuttle Data Management

They don’t call it “big data” for nothing. Companies today are struggling to store, manage, and most importantly, use the massive amounts of customer data they collect. Even worse, bad data is holding them back from tremendous business opportunities. Poor data quality costs the U.S. economy around $3.1 trillion per year, according to IBM. This unreliable data forces everyone in your …

lityx weekly roundup

Weekly Roundup | Data Science Methods, Data Visualization, Analytics Blueprint, Marketing Optimization

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup examines how data science methods are used to turn data into value, why data visualization is fundamental to understanding data’s overall meaning, how to develop an effective analytics strategy, and optimizing your data to improve marketing ROI. What Is Data Science? A Method for Turning Data Into Value by Thor Olavsrud, Senior Writer for CIO.com Data science …

Marketing Optimization for Today’s Decision Makers

Andrea Steffes-Tuttle Optimization

Marketing Optimization refers to understanding and analyzing your data to make better marketing decisions across channels. Doing this properly can result in: Improved ROI Increased customer response rate Increased annual revenue Increased website conversions Decreased cost per order The challenge is to determine how to optimize your data for improved results. The amount and significance of information organizations have can be …

Presentation | Closing the Insights-to-Action Gap

Paul Maiste Insights

Transforming Data with Intelligence (TDWI) recently held a summit focused on putting big data and analytics to work in organizations. Lityx attended the event, where I had the honor of presenting alongside Mark Kovscek, the founder, and CEO of Conservation Labs, about the state of today’s application of analytics and innovative ways to close the insights-to-action gap. In our work, we’ve …

Weekly Roundup | Ethical Data Science, AIQ, Customer Journey Analytics, Digital Media ROI

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup discusses how increasing data governance accelerates innovation, a new form of intelligence that blends human and machine smarts, taking a data-driven approach to customer journey optimization, and how to maximize ROI on your digital media spend. Ethical Data Science Is Good Data Science by Steve Touw, Co-Founder and CTO at Immuta, featured on Datanami The future of …

Ensure Maximum Return on Your Digital Investments

Andrea Steffes-Tuttle Marketing Analytics

Digital Advertising is Ripe for Optimization Machine learning through approaches like predictive analytics has the power to drastically improve your digital media ROI. Given the nature of the digital medium, it’s easy to know, pretty quickly how campaigns are performing and who’s responding through an open, click, or conversion. This accessibility to performance data makes it ripe for the use …