Organizations that understand the distinction between reporting and analytics simultaneously innovate in data quality and analytics. Analytics needs data, but analytics programs are not necessarily reporting departments. Reporting is a process of organizing data, whereas analytics is a process of exploring data. Analytics is forward-driven, answering what will happen. Reporting usually looks at what has already happened. According to the …
Weekly Roundup | 2019 Tech, Data Preparation, Predictive Analytics Implementation Stages, Analytics Helping Troubled Students
This week’s roundup brings us answers to what technologies CIOs are already looking at going into 2019, the necessary need for a solid foundation when it comes to data preparation, seven stages of predictive analytics implementation and how it has become the natural evolution of business intelligence, and how one school in Virginia is using predictive analytics to spot mental health …
Data Preparation – Future and Foundation of Analytics.
We should see a 4,300 percent increase in annual data production by the year 2020. Less than two years from today, according to Medium.com, every person on this planet will produce 1.7 megabytes of data per second. Read more mind-blowing stats in the Medium.com article, “Making decisions with data — The importance of data preparation.” So, what’s that mean for …
Weekly Roundup | Free Webinar, Digital Impact Matrix, Predictive Analytics for Healthcare and More
This week’s roundup discusses Lityx upcoming live FREE webinar on predictive analytics, the dilemma of trying to understand digital analytics and how an Impact Matrix can help solve this problem, understanding new Data Democratization of how the plethora of perspectives is the reason big data is so powerful today, how predictive analytics is being used to benefit the healthcare sector, and …
Weekly Roundup | Women in Data Science, CMO Survey Findings, Learning Analytics
This week’s roundup discusses women in data science, findings from the recent CMO Survey, how data science adds value to businesses, getting started with learning analytics, and the growth of journey analytics among CX professionals. Women Are Good At Processing Multiple Projects Simultaneously, Says Data Science Expert Dr Damini Gupta by Prajakta Hebbar, Journalist, featured on Analytics India Magazine Dr …
Journey Analytics: The Next Big Thing in CX
Customer journey mapping is not new, but the methods by which Customer Experience (CX) professionals are discovering optimal paths-to-purchase are getting much more sophisticated, thanks to the power of journey analytics. What Is Journey Analytics? Where traditional customer journey mapping methods have mostly been standalone exercises centered around channel behavior, journey analytics is an ongoing process that looks to real-time …
Weekly Roundup | Overcoming Analytics Challenges, The Drawbacks of ‘Data-Driven’ Strategies, Advice from Analytics Leaders, Advanced Analytics ROI
This week’s roundup discusses how to overcome the most common analytics challenges, why your ‘data-driven’ tactics could be doing more harm than good, what advanced analytics leaders are doing differently to get ahead, and how progressive stages of advanced analytics impact marketing campaign ROI. 4 Challenges With Leveraging Analytics — And How To Overcome Them by Forbes Insights, featured on …
The Revenue Impact of Using Advanced Analytics to Drive Better Performing Marketing Campaigns
A step-by-step example illustrating the revenue impacts of applying advanced analytics to marketing campaigns We recently partnered with Concord Direct to present a webinar titled Marketers vs. Machines: Can Your Experience Beat Our Models. The presentation walked through a realistic example of how varying stages of advanced analytics can be applied to marketing campaigns in order to impact bottom-line revenue. …
Weekly Roundup | Analytics for Marketers, What Data Scientists Do, 2018 Data Culture Study, Analytics Investment
This week’s roundup discusses how marketers can get more out of analytics, what data scientists really do, characteristics of high performing brands using analytics, and why investment in analytics is essential to getting ahead. How to Empower a Marketing Team with Analytics by Sam Miller, Digital Consultant at Cognifide, featured on Fourth Source Good analytics starts with asking the right …