IT + Data Science, Storytelling + Personalized Marketing Automation, Machine Learning + Fairness, and More

Andrea Steffes-Tuttle Weekly Roundup

This week, we learn how IT supports data science and ways storytelling and personalized marketing automation can be used together for greater efficacy. We consider how machine learning (ML) helps us define fairness and what the next-generation applications of ML and artificial intelligence (AI) look like. And finally, we share a ground-breaking donor loyalty study. How IT Supports the Data …

Machine Learning: Creativity Impact, Business Intelligence, Healthcare, an Interactive ML Tour, and More

Andrea Steffes-Tuttle Weekly Roundup

This week, we examine machine learning’s impact on creativity and how to incorporate it into business intelligence. We consider how ML is impacting healthcare, and even take an interactive tour of the process of developing a model with a real example. And finally, we learn about the next generation of information fabric. Why Creativity is Being Liberated By Data and …

Data Bias in AI, Infrastructure, B2B Marketing Measurement, ML in Education, and Desired Marketing Capabilities

Andrea Steffes-Tuttle Weekly Roundup

This week we learn about the pitfalls of applying artificial intelligence (AI) to big data and what capabilities marketers need from their MarTech providers. We examine the impact that updating your infrastructure can have, and how machine learning (ML) is changing the world of education. And finally, we highlight the value of marketing measurement for B2C marketers and illustrate how …

Unknown scales

The Value of Marketing Measurement for B2C Marketers

Gary Robinson Optimization

Modern marketers are under increasing pressure to optimize every dollar spent, measure every touchpoint, and prove ROI of each channel. Given this laser focus on understanding the impact of every tweet, blog, or email, does it surprise you to learn that 33 percent of B2B marketers don’t measure marketing ROI? Surprised? No. Rather this stat proves what we know—effective marketing …

Recession-Proof Fundraising with AI, AI and the Holidays, Edge Computing, and Automated Machine Learning

Andrea Steffes-Tuttle Weekly Roundup

This week, we highlight how artificial intelligence (AI) is the key to recession-proof fundraising and driving holiday purchases. We dive into the concept of edge computing with a curated list of helpful articles. And finally, we learn how automated machine learning (autoML) may be the key to paving your organization’s path to AI and the working relationship between autoML and …

Shaping Nonprofit With Tech, Data Curation, Digital Transformation in Grocery, Garbage Data, and More

Andrea Steffes-Tuttle Weekly Roundup

This week, we look at how technology is shaping the nonprofit sector and how to prepare for the biggest charitable giving months of the year. We highlight the need for high-quality, always-available, curated data for artificial intelligence (AI) and machine learning (ML), and how to avoid garbage data. And finally, we examine a case study of how one grocery chain …

AI and ML: Content Management, Benefits, Production, Data Quality Automation, and More

Andrea Steffes-Tuttle Weekly Roundup

This week, we learn about the benefits of artificial intelligence (AI) and machine learning (ML), and how AI is transforming content management. We examine how to take your ML investment from pilot to production and whether or not data quality can be improved and maintained by automation and machine learning. And, we highlight how predictive analytics can improve your peer-to-peer …

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Analytic Process Automation | A Case Study with Livable Communities

Andrea Steffes-Tuttle Marketing Analytics, Nonprofit, Predictive Analytics

The Client Roughly 90 percent of adults age 65 or older, want to “age in place” in their homes and their communities. They want to remain close to their children and grandkids. Such connections are not just nice to have — they actually contribute to the health and well-being of older adults. AARP Livable Communities supports the efforts of neighborhoods, …

Data: Stories, Time, Peer-to-Peer Donor Personas, the CDO Role Evolution, and More

Andrea Steffes-Tuttle Weekly Roundup

This week, we highlight how the Chief Data Officer (CDO) role is evolving and why data analysts should use stories over statistics. We examine the role of time and data in organizations and how artificial intelligence (AI) has transformed brands’ ability to engage their customers. Lastly, we learn how to activate fundraising supporters through the use of data-driven peer-to-peer personas …