Capsaicin was a marketing intelligence software company headquartered in New York, prior to being bought by Velocidi in 2013. Their customer data platform empowers businesses to control first, second, and third-party data and unlock the right marketing insights, decisions and actions at scale. The Capsaicin CDP is the first of its kind to combine both media and customer data in either a private cloud or an on-premise deployment.
With powerful technology that focuses on supplying brands with the data they need to make more intelligent decisions, Capsaicin was seeking a way to incorporate advanced analytics into their solution to help their clients automate paid search optimization. Specifically, they wanted a system to help identify patterns and trends in keyword performance and deliver bid change recommendations.