As AAH expanded, marketing challenges and competition increased. They began to see their sales and response rates flatten, and cost per sale was trending higher.
Our initial challenge was to help AAH better leverage their customer and prospect data to improve direct mail programs through modeling and optimization. Given declining direct mail response rates, our goal was to use data-based approaches to improve targeting, increase inbound calls, and ultimately drive incremental revenue. LityxIQ enabled us to accomplish this goal and implement a focused program into market quickly.