Retail Marketing Efficiency
All American Hearing
All American Hearing (AAH) is a leading seller of hearing aids, with over 300 locations around the United States. They grew very quickly in a relatively short time, going to market through multiple channels including direct mail and needed help improving their retail marketing efficiency.
“In the first two months of program implementation, we have seen our highest ever call volumes coming from direct mail, and a significant decrease in cost per opportunity.”
– Eric Feld, CFO, All American Hearing
As AAH expanded, marketing challenges and competition increased. They began to see their sales and response rates flatten, and cost per sale was trending higher.
Our initial challenge was to help AAH better leverage their customer and prospect data to improve direct mail programs through modeling and optimization. Given declining direct mail response rates, our goal was to use data-based approaches to improve targeting, increase inbound calls, and ultimately drive incremental revenue. LityxIQ enabled us to accomplish this goal and implement a focused program into market quickly.
Incremental annualized revenue over $4MM from direct mail channel
- Over 50% reduction in cost per opportunity in the channel
- Achieved over 18x ROI on the analytics investment in LityxIQ