National Nonprofit Organization
Our customer is a major not-for-profit organization that advocates on behalf of its members. The organization runs a number of different programs to provide education and assistance with the everyday issues that face their target demographic.
“It was an extraordinary outcome for us. Better still is our continued improvement, especially in our primary objective of new member acquisition.”
– Channel Director, National Non-Profit Organization
While its membership is already one of the largest independent groups in the U.S., it is actively seeking to recruit new members on a daily basis. One of the ways it does this is through newspaper inserts and shared mail advertisements. These efforts are managed by a small group within their larger marketing organization. The program director understood the need for a more rigorous analytic solution for improving the efficiency of the program and optimizing acquisition. In addition, the requirement for maintaining fast time-to-market and improved decision making required a solution that automated much of this complex process.
- Over 90% improvement in acquisition rates and reduced cost per acquisition
- In-market model lift is over 5x from top to bottom zip code deciles
- Complex modeling and optimizing acquisition processes are now automated and integrated