Optimizing Customer Loyalty
In the highly competitive gaming industry, casino property owners are actively using predictive modeling techniques to improve the efficiency and profitability of their acquisition and retention programs. However, the industry has not yet mastered fully utilizing data assets on play history and other transactional behavior of the customer.
Lityx and our business partner DiamondStream—an award winning provider of strategic marketing operations and data analytics to the gaming industry—were engaged by a leading casino property owner in the U.S. to better leverage player data to improve marketing programs.
Specifically, we were tasked with improving acquisition rates, predicting potential player value with more accuracy, and optimizing offers made to new and returning players.
“The dimensionality of the data drove the success of the predictive modeling, and, ultimately, the programs’ results.”
– Bryan Flynn, DiamondStream
- Improved accuracy of predictions of future prospect value by 43%
- Expense savings of Increased prospect campaign response rates by over 20%
- Estimated 300% or more improvement to profitability from offer optimization