The ABCs of Building, Managing, and Rebuilding Data Models

Gary Robinson Data Management, Insights, Marketing Analytics, Predictive Analytics

It’s estimated that we create an astonishing 2.5 quintillion bytes of data each day. With so much new data coming in—from sources as varied as social media to IoT—getting an accurate snapshot of what all of this information means for your business all comes down to how well—and how long—you use data models. Every model you run tells a story. …

Machine Learning and Advanced Data Analytics Now Accessible to Non-Programmers

Andrea Steffes-Tuttle Data Management, Insights, Marketing Analytics, Predictive Analytics

LityxIQ Release 4.0 offers an even more powerful analytics solution Wilmington, DE: LityxIQ release 4.0, brings increased functionality and processing speed to a platform already known for its ease of use in data blending, predictive analytics, machine learning, and decision optimization.  With most advanced analytics software platforms, advanced analytics is out of reach for many marketers and business analysts due …

Does Third-Party Data Help You Understand Your Customer?

Simon Poole Data Management, Insights

Recently our VP of Analytic Services, Simon Poole, was featured on MartechAdvisors.com. Discussing how third-party data can be used to help companies find and target their customers better. Third-Party Data It is generally accepted that third-party data provides foundational knowledge for any marketer. But, it can also be effectively used to enable more precise target marketing that can dramatically improve marketing …

Why Data Visualization is Crucial for Business Intelligence

Andrea Steffes-Tuttle Insights

Businesses have data coming in from many different sources, and this information must be analyzed effectively to create accurate business intelligence (BI) strategy. Traditional BI was not purpose-built for modern marketing. That’s because it relied on skills like SQL coding that some analysts and most marketers don’t have.  In the past, BI required manual methods to connect and unify the …

Presentation | Closing the Insights-to-Action Gap

Paul Maiste Insights

Transforming Data with Intelligence (TDWI) recently held a summit focused on putting big data and analytics to work in organizations. Lityx attended the event, where I had the honor of presenting alongside Mark Kovscek, the founder, and CEO of Conservation Labs, about the state of today’s application of analytics and innovative ways to close the insights-to-action gap. In our work, we’ve …

Business Intelligence Basics

Andrea Steffes-Tuttle Insights

Part detective, part interpreter—business analysts play a role in everything from strategic planning to business models to information systems, all in an effort to help companies make better business decisions. Considering the amount of available data these days, that’s no small feat. But, deriving insights through data analytics is only part of the job. To truly help executives and stakeholders …

insights-to-action gap

Closing the Insights-to-Action Gap

Gary Robinson Insights, Marketing Analytics

A recent article in KDnuggets presented the four types of data analytics we encounter in data science: Descriptive, Diagnostic, Predictive and Prescriptive. This grouping is familiar to many. At Lityx we find Gartner’s analytic progression chart useful when explaining the types of analysis we can do and their relation to business value and complexity. In the article, the author notes, “When I talk …