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Predictive Analytics for Marketing Campaigns: A Case Study with one&All

Suzanne McKee Predictive Analytics

Predictive Analytics for Marketing Campaigns “Moving to Lityx took an expensive, long, outsourced process and brought it in house. It’s cheaper and so far seems a whole lot better. It’s a win for the company and me personally.” -Alexa Langford, Director of Research & Analytics at one&All The Client one&All is a full-service agency partner that works exclusively with nonprofit …

Why You Should Care About Advanced Analytics

Gary Robinson Education, Insights, Marketing Analytics, Predictive Analytics

Are you responsible for ensuring your company or group is profitable and growing?  If yes, then I assume you already understand the value and importance of using analytics.  However, what you may not know is the difference between advanced analytics and non-advanced or simple analytics.   Clarifying the distinction between these two analytic approaches is the goal of this article.    At …

3 Ways Colleges Can Use Data Analytics to Improve the Admissions Process

Andrea Steffes-Tuttle Education, Insights, Marketing Analytics, Predictive Analytics

Ask any high school senior applying for college—the pressure can be brutal. And while students worry if their SAT scores and extracurricular activities are enough to get them accepted, colleges and universities are facing an altogether different dilemma. When the common app became popular around ten years ago, students were suddenly able to apply to more schools without expending much …

How Machine Learning Helps Agencies Improve Their Services and Performance

Andrea Steffes-Tuttle Insights, Machine Learning, Marketing Analytics, Predictive Analytics

Marketers are under greater pressure than ever to optimize, measure, and ultimately predict outcomes of their efforts. Marketers working in an agency environment, serving clients, who are measured on the success of campaigns and dependent on that success to drive client renewals feel that pressure even more intensely. Many marketers have figured out the measurement of marketing programs—most agencies can …

7 Predictions for AI, Machine Learning & Data Analytics in 2019

Andrea Steffes-Tuttle Data Management, Insights, Machine Learning, Marketing Analytics, Predictive Analytics

  There was plenty of noise about Artificial Intelligence, Machine Learning, and Data Analytics in 2018. And we don’t expect it to be any quieter in 2019. To help you make sense of the hype, we’ve compiled some key takeaways from and predictions for these technologies, so you can position your business for success in the new year—and beyond. Finance …

The ABCs of Building, Managing, and Rebuilding Data Models

Gary Robinson Data Management, Insights, Marketing Analytics, Predictive Analytics

It’s estimated that we create an astonishing 2.5 quintillion bytes of data each day. With so much new data coming in—from sources as varied as social media to IoT—getting an accurate snapshot of what all of this information means for your business all comes down to how well—and how long—you use data models. Every model you run tells a story. …

Improving Marketing Programs With Predictive Analytics

Paul Maiste Predictive Analytics

The development of more sophisticated analytics practices and tools has increased the ability to understand customer churn, value, channel performance, and other behaviors.  Additionally, the greater accessibility of data, data processing and visualization has made smart, data-focused marketers that much more powerful. As a result, many of today’s marketers are investing in and leveraging data to answer questions like “what …

Predictive Analytics & Big Data

Paul Maiste Marketing Analytics, Predictive Analytics

Efficiently Using Big Data for Advanced Analytics In recent years, analytics has brought to the forefront of business decision making the importance of understanding customer churn, value, channel preference, and other behaviors. Providing support for the marketer’s understanding of these metrics has become a key deliverable for IT departments, and big data has increasingly become a more integral aspect of …

Machine Learning and Advanced Data Analytics Now Accessible to Non-Programmers

Andrea Steffes-Tuttle Data Management, Insights, Marketing Analytics, Predictive Analytics

LityxIQ Release 4.0 offers an even more powerful analytics solution Wilmington, DE: LityxIQ release 4.0, brings increased functionality and processing speed to a platform already known for its ease of use in data blending, predictive analytics, machine learning, and decision optimization.  With most advanced analytics software platforms, advanced analytics is out of reach for many marketers and business analysts due …