How to Accelerate the Adoption of Machine Learning in Your Business

Andrea Steffes-Tuttle Machine Learning, Predictive Analytics

As the world adapts in the wake of the pandemic, business-as-usual is evolving and there’s an increased urgency to adopt more advanced technology, move to digital-enabled work, and leverage approaches like machine learning to improve and optimize business outcomes. We find that many businesses are intimidated by the adoption of machine learning and predictive analytics, but it doesn’t have to …

LityxIQ 5.0 Simplifies AI for Your Entire Team

Paul Maiste Machine Learning, Predictive Analytics

While only four percent of CIOs have deployed meaningful artificial intelligence (AI) technologies, 46 percent are planning to adopt AI-supported approaches, according to Gartner’s 2018 CIO Agenda Survey.  The signs are clear—AI is now an integral part of business operations. LityxIQ 5.0, the latest release of Lityx’ data analytics platform combines powerful AI tools with full-cycle machine learning to simplify …

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Analytic Process Automation | A Case Study with Livable Communities

Andrea Steffes-Tuttle Marketing Analytics, Nonprofit, Predictive Analytics

The Client Roughly 90 percent of adults age 65 or older, want to “age in place” in their homes and their communities. They want to remain close to their children and grandkids. Such connections are not just nice to have — they actually contribute to the health and well-being of older adults. AARP Livable Communities supports the efforts of neighborhoods, …

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Advanced Analytics for Nonprofit Fundraising | A Case Study with PWNA

Andrea Steffes-Tuttle Marketing Analytics, Nonprofit, Predictive Analytics

The Client Partnership With Native Americans (PWNA) is a nonprofit organization committed to championing hope for a brighter future for Native Americans living on remote, isolated and impoverished reservations. Collaborating for more than 25 years with their reservation partners, PWNA provides consistent aid and services for Native Americans with the highest need in the U.S. Much of their work centers …

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Predictive Analytics for Marketing Campaigns: A Case Study with one&All

Andrea Steffes-Tuttle Predictive Analytics

Predictive Analytics for Marketing Campaigns “Moving to Lityx took an expensive, long, outsourced process and brought it in house. It’s cheaper and so far seems a whole lot better. It’s a win for the company and me personally.” -Alexa Langford, Director of Research & Analytics at one&All The Client one&All is a full-service agency partner that works exclusively with nonprofit …

Why You Should Care About Advanced Analytics

Gary Robinson Education, Insights, Marketing Analytics, Predictive Analytics

Are you responsible for ensuring your company or group is profitable and growing?  If yes, then I assume you already understand the value and importance of using analytics.  However, what you may not know is the difference between advanced analytics and non-advanced or simple analytics.   Clarifying the distinction between these two analytic approaches is the goal of this article.    At …

3 Ways Colleges Can Use Data Analytics to Improve the Admissions Process

Andrea Steffes-Tuttle Education, Insights, Marketing Analytics, Predictive Analytics

Ask any high school senior applying for college—the pressure can be brutal. And while students worry if their SAT scores and extracurricular activities are enough to get them accepted, colleges and universities are facing an altogether different dilemma. When the common app became popular around ten years ago, students were suddenly able to apply to more schools without expending much …

How Machine Learning Helps Agencies Improve Their Services and Performance

Andrea Steffes-Tuttle Insights, Machine Learning, Marketing Analytics, Predictive Analytics

Marketers are under greater pressure than ever to optimize, measure, and ultimately predict outcomes of their efforts. Marketers working in an agency environment, serving clients, who are measured on the success of campaigns and dependent on that success to drive client renewals feel that pressure even more intensely. Many marketers have figured out the measurement of marketing programs—most agencies can …

7 Predictions for AI, Machine Learning & Data Analytics in 2019

Andrea Steffes-Tuttle Data Management, Insights, Machine Learning, Marketing Analytics, Predictive Analytics

  There was plenty of noise about Artificial Intelligence, Machine Learning, and Data Analytics in 2018. And we don’t expect it to be any quieter in 2019. To help you make sense of the hype, we’ve compiled some key takeaways from and predictions for these technologies, so you can position your business for success in the new year—and beyond. Finance …