Below you'll find a list of all posts that have been categorized as “Predictive Analytics”
It’s estimated that we create an astonishing 2.5 quintillion bytes of data each day. With so much new data coming in—from sources as varied as social media to IoT—getting an accurate snapshot of what all of this information means for your business all comes down to how well—and how long—you use data models. Every model you run tells a story. …
The development of more sophisticated analytics practices and tools has increased the ability to understand customer churn, value, channel performance, and other behaviors. Additionally, the greater accessibility of data, data processing and visualization has made smart, data-focused marketers that much more powerful. As a result, many of today’s marketers are investing in and leveraging data to answer questions like “what …
Efficiently Using Big Data for Advanced Analytics In recent years, analytics has brought to the forefront of business decision making the importance of understanding customer churn, value, channel preference, and other behaviors. Providing support for the marketer’s understanding of these metrics has become a key deliverable for IT departments, and big data has increasingly become a more integral aspect of …
LityxIQ Release 4.0 offers an even more powerful analytics solution Wilmington, DE: LityxIQ release 4.0, brings increased functionality and processing speed to a platform already known for its ease of use in data blending, predictive analytics, machine learning, and decision optimization. With most advanced analytics software platforms, advanced analytics is out of reach for many marketers and business analysts due …
A common question we hear from clients is whether mathematical models used for target marketing always work, and will it work for my business? Whether models always work can be a subjective question, unless we define the parameters for success at the beginning of a project. It is true that marketing models vary in performance but they invariably result in …
Modeling is a powerful way to predict behaviors and business outcomes. But, to maintain relevant and accurate models, they must be regularly monitored and adjusted to address changes that occur as part of the natural model evolution. Managing the lifecycle of a model requires many factors that need to be considered to maintain its quality. The cost of storage, understanding …
Now You Don’t Have to Be a Computer Programmer to Benefit from Predictive Analytics and Constrained Optimization Advanced analytics and “Big Data” are driving decisions in a massive way, and the scope is only going to expand. Collecting precise data offers companies unlimited possibilities to improve their marketing efficiency. Making better and faster decisions with data is becoming critical for …
Customer journey mapping is not new, but the methods by which Customer Experience (CX) professionals are discovering optimal paths-to-purchase are getting much more sophisticated, thanks to the power of journey analytics. What Is Journey Analytics? Where traditional customer journey mapping methods have mostly been standalone exercises centered around channel behavior, journey analytics is an ongoing process that looks to real-time …
It’s an exciting time to work with technology. Daily, it seems there’s a new tool or approach released that enables us, the people working with data, to do our jobs better. One of the powerful approaches we focus on is predictive analytics. This approach isn’t exactly new—we’ve been in the business for years. But, it has become more accessible. This, …
