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A guide to using machine learning approaches in marketing.

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In this guide, you’ll learn the six stages of predictive model development, why marketing models work and how to manage models. We also present an in-depth case study of this approach at work.

Modeling for Marketers eBook

Lytix is an analytics software company focused on empowering companies to improve their ROI through predictive analytics and optimization.

We provide advanced analytics software, consulting services and third-party data to our customers. Our team serves a diverse set of clients across many industries, providing cloud-based hosted analytics solutions that help both business and technical users easily leverage the power of predictive analytics and modeling. Our solutions offer access to sophisticated analytics approaches at a reasonable price. Start making better business decisions by predicting customer behavior such as spend and churn, or optimizing your channels and campaigns.

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