White Papers & Articles

Featured Resources 


This guide covers how to improve your marketing programs with modeling. Learn the six stages of predictive model development and why models work.


The increased volume of marketing messages being distributed across all channels makes it even more important for businesses to work smarter and begin to scale outreach through targeted and personalized marketing.


Nonprofits, listen up! Your data is your most valuable asset. In this free eBook, you’ll learn how to apply advanced analytics to optimize and amplify your nonprofit’s marketing efforts.

The evolution of big data analytics has seen data volumes explode, data insight reach beyond IT and directly to the business user, and a growing interest in using data less for analyzing the past and more for looking into the future.

Enterprise-grade tools are now available to mid-market companies at an investment that can return a positive ROI and a short payback period. This paper discusses the current state of affairs.

Want to see how you can use your data to increase efficiency, optimize your campaigns and increase ROI? Download our free guide to see how you can get incredible insights out of just three data points.

This article draws attention to the power of combining advanced analytic techniques such as Predictive Analytics and Marketing Optimization with Big Data.

Predictive Analytics in the Cloud is a fast growing market with products that deliver significant impact for companies in every industry by improving customer results and leveraging Big Data.