This week our very own COO, Gary Robinson, discusses why you should care about advanced analytics. We also dive into the role of the Chief Data Officer (CDO) and consider what’s working, what’s not, and what best practices should be employed. We highlight the dangers of demonizing artificial intelligence (AI) and examine how AI and machine learning (ML) are empowering business growth. And finally, we share ten charts that will change your perspective on AI in marketing.

Why You Should Care About Advanced Analytics

by Gary Robinson, Chief Operating Officer for Lityx

Do you know the difference between advanced analytics and non-advanced or simple analytics? You might be surprised at how many people don’t know this distinction. There are some real benefits of advanced analytics, but do you know what they are? This article covers the definition and benefits of advanced analytics. Lityx’ COO, Gary Robinson, clearly illustrates how advanced analytics provides a competitive advantage for both the individual and the business.


Chief Data Officers: Biggest Mistakes, Best Practices

by Jessica Davis, contributing writer for

The Chief Data Officer (CDO) role is growing rapidly. According to Gartner, there were only 100 of them seven years ago. Today, there are about 10,000 CDOs. But are they doing an effective job? This article shares the results of Gartner’s annual CDO survey and recommendations for how CDOs can provide the most value to their organizations. Learn who they report to, what they’re working on, and suggested best practices for the role.


The Dangers of Demonizing AI

by James Kobielus, contributing writer for

While it’s no secret that AI is a powerful technology that can do so much good for organizations, there can be a darker side to it if not handled with care. And as more organizations begin to see artificial intelligence as ‘evil’, it’s clear that metrics are needed to ensure that AI is being used for good. It is useful to measure the likelihood that any specific AI initiative might encroach on privacy, inflict socioeconomic biases on disadvantaged groups, and engage in other unsavory behaviors. Here’s how to tackle just that.


Artificial Intelligence and Machine Learning Empowering Business Growth for Entrepreneurs Today

by Tarun Dua, contributing writer for 

AI and ML-based technologies are on the rise because of the competitive advantages organizations develop as a result of using them. Whether it’s e-commerce or content consumption, the ability of ML models to self-learn and provide the right product or content suggestion is a game-changer. But it doesn’t stop here, AI and ML are impacting many other sectors: robotics, retail, banking, finance, self-driving, and so on. AI & ML provide massive opportunities for entrepreneurs to explore, experiment, and build new businesses.


10 Charts That Will Change Your Perspective of AI in Marketing

by Dale Traxler, contributing writer for 

A recent study found that AI enables marketers to increase sales (52%), increase in customer retention (51%), and succeed at new product launches (49%). Machine learning and AI are the technologies that CMOs need to excel in today’s business. Greater insight into where, when, and how prospects consume information and make decisions allow for marketers to more accurately drive desired outcomes. Here are ten charts that illustrate and provide insights into how AI is transforming marketing.



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