AI integration enhances decision trees for better CX

By Pooja Kamath, contributing writer for

The integration of AI through decision trees can significantly improve CX in industries such as airlines.


Next-Gen IoT: Unleashing the potential of AI and machine learning for smarter systems

By Aniket Fasate, contributing writer

The integration of Artificial Intelligence (AI) and Machine Learning (ML) into Internet of Things (IoT) systems marks a transformative step in the evolution of smart technology. This amalgamation, commonly known as AIoT (Artificial Intelligence of Things), is not just an enhancement of capabilities but a fundamental shift in how IoT systems operate, learn, and adapt to their environments. Let’s explore this integration and its implications.


How GenAI Is transforming financial services through ‘hyper-personalization’

By PYMNTS, contributing writers for

Michael Haney, head of product strategy at Galileo Financial Technologies, said machine learning combined with the rise of generative artificial intelligence will usher in a new era of back-office productivity and ultimately transform how financial services organizations use data to deliver hyper-personalized experiences.


Why you should add predictive modeling to your marketing mix

By Jessica Hawthorne-Castro, contributing writer for

Predictive analytics provides a solid foundation for data-driven decision-making for marketing campaigns. But while most marketing leaders already use some form of predictive analytics, specifically predictive modeling, many still struggle to fully integrate it into their decisions.


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