This week’s roundup discusses the evolving roles of data scientists, getting more out of your marketing automation platform, helping nonprofits avoid profit leaks, taking a cautious approach to data collection and usage, and safeguarding against data breaches.
by Bhupesh Daheria, CEO of Aegis School of Business, Data Science, Cyber Security & Telecommunication, featured on Entrepreneur India
The science of analysing data has been around for a long time. Traditional business analysts were trained to draw an inference based on structured small data. However, today’s large volumes data, streaming data and unstructured data need analysing and the new breed of data analyst, Data Scientists, are better equipped to do so. There is a global demand for data scientists who have domain knowledge and applied skills in various areas like math, stats, machine learning, deep learning, natural language processing (NLP), R, Python, SQL, SAS, Big Data tools like Hadoop and Spark, Visualization tools like Cogonos, Tableau, click view, and more.
by Chitra Iyer, Editor-in-Chief at MarTech Advisor
Marketing Automation Platforms (MAPs) became a runaway success as a product mainly because it allowed the effective automation of tasks that till now were manual and mundane, prone to errors, delays and irrelevance. Yet, many marketing managers feel that they are not making the most of their MAP investment. Used the right way, you could be saying ‘best investment we ever made’, and used ineffectively, you could be saying ‘what a waste’. Either way, MAP—like any technology—is only as good and effective as the team that uses it.
by Christian Valiulis, Chief Revenue Officer at APS, featured on Nonprofit Hub
Profit leaks threaten to sink any business, but the nature of nonprofit operations make them particularly vulnerable. It can be difficult for nonprofits to promote growth if their leaders are constantly bogged down by workforce management issues like compensation for paid workers versus volunteers or maintaining tax-exempt status with the IRS. To balance both HR’s needs and the needs of the organization, nonprofit organizations must create workforce strategies to keep funds tight.
by Jan Kestle, Founder, President and CEO of Environics Analytics, featured on DMA
When the questionable practices of Cambridge Analytica came to light recently, there was an immediate reaction sparking widespread discussion about the collection and use of data. Some see having access to vast amounts of data as an opportunity, while others feel it leaves them exposed. Consumers are nervous, but so are businesses—or at least they should be. Having access to consumer data raises the stakes for organizations that have to carefully consider what they can and should do with information they collect.
by Ian McClarty, CEO and President of PhoenixNAP Global IT Services, featured on Dataconomy
With businesses holding more data than ever before, the frequency of cyber breaches grows exponentially. A recent survey showed that there were over 1,792 reported data breaches in 2016 alone. The breaches compromised almost 1.4 billion data records. Furthermore, studies suggest that most of these fraudulent activities were orchestrated by someone close to the business – such as a partner or employee. To safeguard themselves and their clients, businesses need to have data security measures in place. These begin with carefully evaluating the data that is in their hands, securing it and then outsourcing it if necessary.
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