This week, we add to last week’s list of artificial intelligence (AI) and data trends you can expect to see this year. We highlight a survey that looks at the emerging technology to pay attention to within the digital marketing space. We also learn about five modern twists on fundraising strategy through the use of technology and three ways to drive successful marketing attribution.
by Jessica Davis, contributing writer for InformationWeek.com
2019 began with a lot of hype around machine learning gaining speed in the enterprise. However, this didn’t happen in as big of a way as many anticipated. A recent survey showed that enterprises weren’t growing as quickly in their efforts to get into production with advanced analytics technologies. So after a year of consolidation and post-hype AI deployment disappointment, here’s what to expect for 2020 and beyond.
by Ken Fitzpatrick, contributing writer for MarTechAdvisor.com
Marketers are always playing catch-up in an attempt to stay on top of emerging technologies and the latest digital trends. To understand the future of marketing, a survey of 500 marketing executives around the world was conducted. The aim was to take a critical look at the future of the marketing organization itself, and what kinds of people would be needed to meet the challenges ahead.
by John Killoran, contributing writer for NonProfitPro.com
While the same fundraising approaches may work time after time, repeating the same campaigns can lead to burnout. Supporters will get bored of attending the same events and receiving the same communication, causing their support to fizzle out. One way to avoid this is to incorporate technology into your strategy. Here are five ways to put a modern twist on your campaigns through the use of technology.
by Bernard Marr, contributing writer for Forbes.com
Artificial Intelligence (AI) has been an incredibly hot topic over the course of the last several years. And as we enter into a new decade, the excitement around the technology isn’t going anywhere. Spending on research, development, and deployment continues to rise, and debate over the wider social implications continues. Here are the author’s top ten predictions of what’s to come for AI this year. (Hint: AI will surround us more than ever before, whether we know it or not!)
by CIO Applications staff for CIOApplications.com
Measuring campaign effectiveness is crucial. And attribution is key in this endeavor. As marketing channels emerge and expand, marketers are looking for ways to extend attribution capabilities in order to better evaluate campaign success. While the tried and true ways will still remain, marketers are looking forward to new, unique approaches. Here are three ways to improve marketing attribution.
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