In this week’s roundup, we look at several articles encouraging companies to move quickly in two areas of content marketing: artificial intelligence and personal data privacy. We learn about best practices when implementing new digital tools in your own company, and we consider how artificial intelligence affects marketers during the coronavirus pandemic. We also look at how CEOs and CDOs of nonprofits can work together to maximize fundraising.
by Paul Odnoletkov, contributing writer for MarTechAdvisor.com
Digital marketing is ever-evolving, and the Covid-19 pandemic is pushing marketers to change their tactics at lightning speed. Artificial intelligence (AI) and social selling are perfectly positioned to step in and help marketers reach buyers. With consumer trust in companies’ content at a low and social distancing in full effect, companies need to mobilize their efforts with AI and machine learning to ensure the right customers are receiving the ideal messages.
by Kaylan Kumar, contributing writer for InformationWeek.com
Information technology leaders need to be more proactive and organized when it comes to introducing new digital technologies within their organizations. The author suggests that leaders consider employees to be customers and implement a process of behavior-change management, understanding user profiles, creating a product roadmap, and aggressively collecting and utilizing employee feedback.
by F. Duke Haddad, contributing writer for NonprofitPro.com
The article’s author, a Chief Development Director (CDO), makes a case for how CEOs and CDOs can optimally work together to drive fundraising efforts. On the CDO’s side, he or she needs to empower the CEO to better understand the fundraising process and see how his or her involvement can increase donations. On the other side, CEOs can be proactively engaged in fundraising and support the CDO by working closely as a team with a strong playbook.
by Juliette Rizkallah, contributing writer for MarTechAdvisor.com
Marketers who focus now on data privacy now are less likely to be hamstrung in the near future by broadening privacy regulations. It’s increasingly difficult to obtain and use personal data to deliver targeted marketing messages, so marketers need to think ahead about how to ensure their marketing campaigns include a data-privacy component. It’s essential to assume regulations will tighten, with other countries following Europe’s lead with their own GDPR-like laws.
by Indrajeet Deshpande for MarTechAdvisor.com
Artificial intelligence (AI) is empowering content marketing in exciting new ways. Things such as predictive analytics, faster content creation, and automated chatbots will free up time for content creators, allowing them to not just create the content, but also to unleash AI to magnify the results of it. Companies are wise to move quickly in integrating AI in their content marketing to stay ahead of their competitors.
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