This week, we learn the ways in which artificial intelligence (AI) and machine learning (ML) are shaping the evolution of digital customer experiences. We find out why AI is still in its early days of implementation, despite the huge impact it’s expected to have. We consider the reasons why predictive marketing should be part of marketing plans in 2020. And finally, we get a topline overview of the Advanced Analytics Market-Growth, Trends, and Forecast (2019-2024) report.
How Artificial Intelligence and Machine Learning are Shaping the Evolution of Digital Customer Experiences
by Jeremy Thompson, contributing writer for MarTechAdvisor.com
AI & ML technologies are shaping the future of nearly every industry. But nowhere more important than on websites and digital spaces. Not only are they changing how digital experiences are created, but they’re even becoming functional parts of website-building platforms. From analytics to security to highly personalized customer experiences and more, read how AI and ML are shaping the evolution of digital customer experiences.
Why 96% Of Enterprises Face AI Training Data Issues
by Don Roedner, contributing writer for Dataconomy.com
While we hear so much about AI technology and how it will impact business (and our lives), it’s still in its early days when it comes to implementation. Why? A recent survey of over 225 enterprise data scientists, AI technologists and business stakeholders involved in active AI and machine learning (ML) projects aimed to answer this question. Read on to see the results of the survey and what is slowing down AI implementation in organizations.
Using Predictive Modeling to Plan Your 2020 Marketing Strategy
by Jacqueline Dooley, contributing writer for Clickz.com
In a recent survey, 58 percent of marketers saw a 10-25 percent uplift as a result of predictive modeling, while another 19 percent saw a >50 percent uplift. Those are some compelling results. As summer is winding down and we’re nearing the fall months, it’s getting close to the time to start planning for your 2020 marketing strategy. Will predictive modeling part of it? Make your data actionable by incorporating predictive modeling into your marketing mix.
Global Advanced Analytics Market Size, Share, Trends, Latest Innovations, Drivers, Dynamics and Strategic Analysis, Challenges By 2024
by Avanti Dengale, contributing writer for ConsumerReportsReview.com
Get an overview of the comprehensive Advanced Analytics Market-Growth, Trends, and Forecast (2019-2024) report conducted by Analytical Research Cognizance. This report helps to analyze competitive developments such as joint ventures, strategic alliances, mergers and acquisitions, new product developments, and research and developments in the Global Advanced Analytics Market. While this article doesn’t include the full report (which can be purchased), it provides a useful and informative highlight of key trends and the competitive landscape.
Did you see an interesting article in the last week? Share it with us! Send it to astuttle [at] lityx.com.