Guest Post | Marketing Automation Fatigue Might be Destroying Your Database. Here’s How to Stop It.

Jonathon Pavoni Insights, Marketing Analytics

This is a guest post by our friends over at HubSpot. As the consuming public starts demanding more information about the products and services that they purchase, marketing automation software becomes a necessary tool for marketers in every industry. This software allows practitioners the ability to communicate to a large and diverse group of prospects over a specific amount of …

The Role of Spreadsheets (“Small Data”) in Marketing Analytics

Steve Ludwig Marketing Analytics

Cloud based solutions open new analytic possibilities for marketing leaders in the organization of analytic data. According to CMO.com…. 89% of sales and marketing professionals believe data quality drives the right B2B campaigns. Only 11% are confident in their organizations’ data quality. Data must organized before shifting strategy. Marketing AI requires standardization and merging of spreadsheet data. The key to …

3 Ways Colleges Can Use Data Analytics to Improve the Admissions Process

Andrea Steffes-Tuttle Education, Insights, Marketing Analytics, Predictive Analytics

Ask any high school senior applying for college—the pressure can be brutal. And while students worry if their SAT scores and extracurricular activities are enough to get them accepted, colleges and universities are facing an altogether different dilemma. When the common app became popular around ten years ago, students were suddenly able to apply to more schools without expending much …

the right data analytics tool for the job

The Right Marketing Data Analytics Tool for the Job

Gary Robinson Marketing Analytics

You don’t realize what the right tool for the job is until you’ve used one or more of the wrong ones. For customer insights (CI) professionals, there is an endless number of data analytics tools that claim to be the one and only tool for the job. And with new tools being released on a daily basis, it’s hard to …

How Machine Learning Helps Agencies Improve Their Services and Performance

Andrea Steffes-Tuttle Insights, Machine Learning, Marketing Analytics, Predictive Analytics

Marketers are under greater pressure than ever to optimize, measure, and ultimately predict outcomes of their efforts. Marketers working in an agency environment, serving clients, who are measured on the success of campaigns and dependent on that success to drive client renewals feel that pressure even more intensely. Many marketers have figured out the measurement of marketing programs—most agencies can …

7 Predictions for AI, Machine Learning & Data Analytics in 2019

Andrea Steffes-Tuttle Data Management, Insights, Machine Learning, Marketing Analytics, Predictive Analytics

  There was plenty of noise about Artificial Intelligence, Machine Learning, and Data Analytics in 2018. And we don’t expect it to be any quieter in 2019. To help you make sense of the hype, we’ve compiled some key takeaways from and predictions for these technologies, so you can position your business for success in the new year—and beyond. Finance …

The ABCs of Building, Managing, and Rebuilding Data Models

Gary Robinson Data Management, Insights, Marketing Analytics, Predictive Analytics

It’s estimated that we create an astonishing 2.5 quintillion bytes of data each day. With so much new data coming in—from sources as varied as social media to IoT—getting an accurate snapshot of what all of this information means for your business all comes down to how well—and how long—you use data models. Every model you run tells a story. …

Predictive Analytics & Big Data

Paul Maiste Marketing Analytics, Predictive Analytics

Efficiently Using Big Data for Advanced Analytics In recent years, analytics has brought to the forefront of business decision making the importance of understanding customer churn, value, channel preference, and other behaviors. Providing support for the marketer’s understanding of these metrics has become a key deliverable for IT departments, and big data has increasingly become a more integral aspect of …