The ‘Catch 22’: Using Analytics to Demonstrate Impact

Andrea Steffes-Tuttle Nonprofit, Predictive Analytics

There’s a common ‘Catch 22’ that nonprofits experience, one you’ve most likely had to confront if you’re involved in acquiring donors and leading direct marketing campaigns. As a nonprofit, your ultimate goal is to create an impact. You need to demonstrate that impact in order to access funding, but alas, you need funding to create infrastructure and provide the capacity …

nonprofit marketing analytics

Six Steps to Reach Your Ideal Donors

Andrea Steffes-Tuttle Predictive Analytics

With tight budgets and lots of competition—there are 1.5 million nonprofit organizations in the U.S. — charitable organizations have their work cut out for them. Add in the fact that potential donors are bombarded with fundraising requests through social media, email, and crowdfunding sites, and it becomes clear that traditional spray-and-pray marketing won’t generate the revenue nonprofits need to survive. …

marketing ROI advanced analtyics

Improve Marketing ROI With Advanced Analytics

Andrea Steffes-Tuttle Predictive Analytics

These days, business leaders demand more than gut feelings to back up marketing spending decisions. No wonder CMOs are turning to marketing models and advanced analytics to improve the ROI on their ever-growing list of marketing programs. As most of us know, ROI helps to measure the return on investment from the amount you spend on marketing efforts. Sometimes called …

third-party customer data

Does Third-party Data Help You Better Understand Your Customers?

Simon Poole Marketing Analytics, Predictive Analytics

Is it worth appending third party data to better understand your customers? Invariably one will be in a better position to understand what their best customers look like. This is foundational knowledge for any marketer and can then be used to inform messaging and marketing communication. Moreover, third party data will enable more precise target marketing that can dramatically improve …


For Today’s Evolved CMOs, Customer Insights are Critical

Andrea Steffes-Tuttle Predictive Analytics

Say hello to the new CMO. Now customer and revenue-driven, today’s Chief Marketing Officers are expected to understand complex customer data and use the latest technology to create efficient, effective sales and retention programs. More than ever, your marketing efforts are tied to the emerging customer experience (CX) discipline, where you manage the cumulative experiences across multiple touchpoints over multiple …

Predictive Analytics Combined with Constrained Optimization for Efficient Marketing

Andrea Steffes-Tuttle Predictive Analytics

It’s an exciting time to work with technology. Daily, it seems there’s a new tool or approach released that enables us, the people working with data, to do our jobs better. One of the powerful approaches we focus on is predictive analytics. This approach isn’t exactly new—we’ve been in the business for years. But, it has become more accessible. This, …