This week’s roundup features articles discussing what to consider when choosing a data science vendor, New Year’s resolutions to help you reach your marketing analytics goals, how to avoid gaps in your analytics strategy, and how nonprofits can benefit from data democratization.
by Nick Ismail, Reporter at Information Age
Data science, big data and AI are current buzzwords, and many companies are rebranding their business intelligence products with these definitions to get a more significant market share. With such a broad offering available it has become difficult to choose the right vendor, and an appropriate structure needs to be put in place as an algorithm to follow during the selection process.
by Rebecca Matias, Business Development Executive at Callbox
According to data compiled by Statistic Brain, people who explicitly set New Year’s resolutions are 10 times more likely to meet their goals than those who don’t bother with resolutions at all. Get insights on practical ideas to help you leverage your marketing analytics stack to its full potential this year.
from Business 2 Community, by Tabitha Jean Naylor, Founder of SuccessfulStartup101.com
The hype around marketing analytics and Big Data has reached a point where you can think it’s your single source of truth. But just because you have the data doesn’t mean you have the full picture. Marketing analytics has several blind spots and it’s important to understand that your analytics is not the end-all-be-all of marketing.
by Becky Land, Business Development Manager at Lityx
Advanced analytics is no longer only accessible to large companies with large budgets, nor is it a responsibility reserved strictly for IT personnel or data scientists. Faced with budgetary constraints and ambitious fundraising targets, nonprofits, in particular, must figure out how to prioritize and implement data-forward strategies.
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