By Paul Mandeville Chief Product Officer, QuickPivot featured on Martech Advisor
Consumer Data Platforms can go beyond helping just the marketing team, it can also benefit the finance, IT, retail and C-suite teams. A CDP is a data management system that creates a persistent, unified, customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile, connecting attributes with identities, from which insights can be uncovered to provide the best possible customer experience.
by Jas Saran CEO of G Web Pro Marketing Inc. featured on Forbes.com
Predictive analytics is the backbone of data-driven marketing. The success of predictive analytics doesn’t depend on any single department. Instead, it takes an enterprise-wide effort with participation from all departments. Predictive Analytics can help firms from generating leads to conversion, coming up with right ideas and products to up-selling and cross-selling, from customer retention to maximizing mutual values — predictive analytics models can do it all, completely renovating every aspect of marketing.
by Vivienne Raper writer for Digital Health
When looking at the promise of predictive analytics in healthcare – namely, the ability to identify a downturn in someone’s health and intervene before it becomes more serious – the focus has often been on physical healthcare. But, as Vivienne Raper reports, more and more organizations are exploring the role such data analysis could play in supporting those with mental ill health.
by TDWI Insights, featured on Upside
by Kelly McSweeney, Science and Technology writer for Now. powered by Northrop Grumman
Predictive analytics allows firms to make advanced predictions about unknown future events based on data from the past. Computer science techniques, such as machine learning and blockchain, can help make sense of the data by finding patterns that can predict future behaviors.
by Gary Robinson, Chief Operating Officer at Lityx.com
Gary Robinson COO at Lityx dives into how you don’t have to be a computer programmer to benefit from predictive analytics and constrained optimization. Learn how Lityx is improving business results with easy-to-use advanced analytics.
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