This week’s roundup discusses what marketers need to know about intent data, how data is transforming the role of CFO, why data scientists keep quitting, and the current state of business intelligence.
by Staff Writer at MarTech Advisor
Is intent data the next secret weapon for B2B marketers? We’ve seen firsthand how digital transformation led B2C business growth over the last 10-15 years (or more) specifically in eCommerce, which we all know is putting a lot of pressure on brick and mortar. The logical next step is to incorporate what we learned there in the B2B context.
by Lachlan Colquhoun, Journalist, featured on CDO Trends
Like oil reserves, the large percentage of data that exists today remains untapped and unused. Data is waiting to be mined before it can be applied and fulfill its potential. But unlike oil, data does not as yet have a monetary value. Once data goes from being a liability to an asset, and one to which value can be ascribed, it becomes part of the performance management remit for the CFO.
by Matt Asay, Contributing Writer, featured on TechRepublic
Poorly-aligned expectations wreck many a hire. In the case of data scientists, however, expectations (and attendant salaries) are so inflated that it behooves the data scientist to carefully calibrate expectations from the start. This is easier said than done, of course, but the alternative is an expensive series of getting the “wrong” hires.
by Louis Columbus, Principal at IQMS, featured on Forbes
In its ninth annual edition, Dresner Advisory Service’s 2018 Wisdom of Crowds® Business Intelligence Market Study provides a broad assessment of the business intelligence (BI) market and a comprehensive look at key user trends, attitudes, and intentions. The latest edition of the study adds Information Technology (IT) analytics, sales planning, and GDPR, bringing the total to 36 topics under study.
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