This week’s roundup discusses Lityx upcoming live FREE  webinar on predictive analytics, the dilemma of trying to understand digital analytics and how an Impact Matrix can help solve this problem, understanding new Data Democratization of how the plethora of perspectives is the reason big data is so powerful today, how predictive analytics is being used to benefit the healthcare sector, and Data Digest weighs in on AI and predictive analytics changing operational functions.

Marketer vs. Machine: Can your experience beat our models?

Hosted by Lityx and Concord Direct

Lityx with Concord Direct are hosting a FREE live presentation on Wednesday, September 19th at 1:00 pm EST. Learn about how predictive analytics can impact your firm’s ROI. The live presentation will simulate a typical fundraising campaign and compare that to a campaign that uses predictive analytics. As a participant, you’ll be able to suggest campaign decisions and see the outcomes of those decisions along with asking any questions along the way.


The Impact Matrix | A Digital Analytics Strategic Framework

by Avinash Kaushik, featured on Occam’s Razor

Digital analytics can be extremely overwhelming, let alone extremely difficult to fully characterize and breakdown into a simple strategy. The dilemma of how to simplify this complexity, to create sighted business and analytics leaders, has lingered with many CxO’s for quite some time. By creating a simple Impact Matrix visual that absorbs the scale, complexity and many moving parts of Marketing Avinash Kaushik has delivered a complex problem on a silver platter.


Data Democratization: A New Road Map for Business in the 21st Century

by Christian AnschuetzChief Digital Officer at UL, featured on insideBIGDATA

According to an IBM Marketing Cloud report, 90 percent of the data in the world today has been created in the last two years alone – that’s 2.5 quintillion bytes of data a day. Historically, companies would rely upon a single authority to drive their decision making, be it a powerful governmental or international body or a world-renowned expert in a field. That approach is increasingly antiquated now that billions of viewpoints on any given subject can be found in online data. The plethora of perspectives is the reason big data is so powerful today.


10 High-Value Use Cases for Predictive Analytics in Healthcare

by Jennifer Bresnick, Director of Editorial at

Predictive analytics can support population health management, financial success, and better outcomes across the value-based care continuum. Helping providers react as quickly as possible to changes in a patient’s vitals, and may be able to identify an upcoming deterioration before symptoms clearly manifest themselves to the naked eye. Jennifer Bresnick identifies 10 use cases where analytics can help us before we are aware we need it.


Data Digest: AI, Predictive Analytics, and DevOps Affect Operations

by TDWI Insights, featured on Upside highlights the use of AI or predictive analytics for operations, and how CIO responsibilities are changing. Several of the articles indicate significant interest in applying AI to eliminating tedious manual tasks for IT operations teams. Inversely, they source that the CIO responsibilities are changing quickly due to increased use of cloud platforms and DevOps.



Did you see an interesting article in the last week? Share it with us! Send it to astuttle [at]