lityx weekly roundup

Weekly Roundup | Women in Data Science, CMO Survey Findings, Learning Analytics

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup discusses women in data science, findings from the recent CMO Survey, how data science adds value to businesses, getting started with learning analytics, and the growth of journey analytics among CX professionals.

Women Are Good At Processing Multiple Projects Simultaneously, Says Data Science Expert Dr Damini Gupta

by Prajakta Hebbar, Journalist, featured on Analytics India Magazine

Dr Damini Gupta, AVP and Lead, AI and Fintech at Mphasis NEXTlabs, sat down with Analytics India Magazine about gender disparity in the workplace, her career in data science, and the need for more women role models in the new tech industry.

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CMO Survey: Marketers Predict More Online Data Use, Less From Third Parties

published by Duke University’s Fuqua School of Business

Among the latest findings from The CMO Survey, sponsored by the American Marketing Association, Deloitte and Duke University’s Fuqua School of Business: Marketing leaders are obtaining less customer data from third parties, but are using more online data about customer behavior and expect that trend to continue.

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How Data Science Adds Value to Your Business

by Robin Singh, Technical Support Executive at ProProfs, featured on insideBIGDATA

Taking an analytical approach based on numbers, facts, and statistics can supply a reasonable solution that might not have seemed apparent at first. Because of insights that data science can offer, more and more businesses are utilizing the power of data science to make evidence-based decisions, promote employee training, and understand their customers.

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Getting Started With Learning Data and Analytics

by Mike Rustici, Founder & CEO at Watershed, featured on Chief Learning Officer

Maybe there’s an executive demanding more visibility into your program, or perhaps you just want a better understanding of how things are going so you can find ways to make them better. But, how do you get started using learning analytics? One learning entrepreneur outlines the types and categories of learning analytics that L&D practitioners can implement in organizations.

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Journey Analytics: The Next Big Thing in CX

by Andrea Steffes-Tuttle, Director of Marketing at Lityx

Customer journey mapping is not new, but the methods by which Customer Experience (CX) professionals are discovering optimal paths-to-purchase are getting much more sophisticated, thanks to the power of journey analytics.

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Did you see an interesting article in the last week? Share it with us! Send it to astuttle [at] lityx.com.